5WPR, among the top PR Agencies in America, has announced having won the prestigious Westminster Kennel Club (WKC) account to the firm’s consumer lifestyle roster. Ronn Torossian’s agency is slated to publicize its upcoming 137th Annual Dog Show. The campaign will feature media relations, celebrity seeding, product integration, event support, and other components, according to 5WPR sources.
Established back in 1877, The Westminster Kennel Club is the oldest US club dedicated to purebred dog breeding and exhibition as a sport. The club’s all breed, benched dog show is America’s second-longest continuously-held sporting event actually. Only the Kentucky Derby has a longer standing tradition of excellence in this genre of sport. Every year since 1948 The Westminster Kennel Club has been broadcast to come 170 countries worldwide. Ronn Torossian had this to say about the news:
“We are so pleased to work with The Westminster Kennel Club, an organization so rich in sporting heritage and that brings so much joy to so many people. We are eager to assist WKC in showcasing the many enhancements to the 2013 Annual Dog Show and to help further both the legacy and the accessibility of “America’s Dog Show.”
For those unfamiliar, 5W Public Relations (5W) is a PR agency famous for their cutting edge programs to engage people with businesses, issues and ideas. The agency serves clients in Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications, Reputation Management, CSR, Sustainability Communications, Public Affairs, Crisis Communications and digital strategy. Readers can learn more visiting www.5wpr.com.