Access to Finance Rwanda Issues Promotion, Publicity and Communication RFP

Access to Finance Rwanda Issues Promotion, Publicity and Communication RFP

Publicity and communication management agency for the Long Term Saving Scheme (LTSS). In collaboration with Access to Finance Rwanda, the Government of Rwanda has therefore decided to launch a new, universal pension scheme for all Rwandan citizens. Through the LTSS, the Government aims to provide each Rwandan citizen an equal right and opportunity to accumulate savings for his or her own old age in order to achieve a financially secure and dignified retirement.

Background:

AFR is a Rwandan not for Profit organisation, established in March 2010 by the governments of the United Kingdom (UK) and Rwanda and with support from the UK Department for International Development (DFID), and the World Bank. Existing funders of AFR include DFID, The MasterCard Foundation, Sweden and USAID. AFR’s strategic focus is stimulating financial sector development by partnering with financial institutions and other stakeholders to increase access to and use of financial services. We identify and address constraints that prevent the financial market from reaching Rwanda’s low-income population, and promote innovations and learning that result in sustainable change in the financial sector. Improving access to financial services for the rural poor and women is a particular focus.

About the Long Term Saving Scheme (LTSS) Project:

Barely 0.5 million salaried private and public sector workers, who form less than 6 percent of the Rwandan workforce, are saving with the Rwanda Social Security Board (RSSB) for their retirement. The remaining majority workforce, including those in the agricultural sector, as also workers in small and micro enterprises, daily wage earners, domestic help, self-employed professionals and other informal sector non-salaried workers more generally are excluded from the Rwanda Social Security Board (RSSB) pension program and hence face a significant risk of old age poverty. In collaboration with Access to Finance Rwanda, the Government of Rwanda has therefore decided to launch a new, universal pension scheme for all Rwandan citizens. Through the LTSS, the Government aims to provide each Rwandan citizen an equal right and opportunity to accumulate savings for his or her own old age in order to achieve a financially secure and dignified retirement.

Scope of Work:

Access to Finance Rwanda (AFR) in collaboration with MINECOFIN and RSSB has decided to appoint a national-level field promotion, publicity and communication agency with relevant experience and capacity to design and implement a national level awareness, publicity and promotion effort for LTSS among citizens on a turnkey basis. The exact scope of the IEC effort will be finalized by AFR, MINECOFIN, RSSB and the Project Management Unit (PMU) in consultation with the communications and field promotions agency appointed by AFR.

Due Date:

June 22nd

KCSA and Makovsky PR are finance PR agencies.

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