In people moves from the ad space, Adgistics Ltd announced this morning having appointed Michael Parmenter as their new VP of Business Development for North America.
Parmenter joins a rapidly expanding team of executives at this leading digital brand agency. According to the firm’s news, Parmenter will assume resonsibility for developing the company’s relationships with clients. Joe Jarrett, CEO of Adgistics, offered this on the exec’s appointment:
“We are in a period of exciting expansion and need to invest in people that understand the industry at all levels. Michael’s deep understanding of the way in which enabling technologies influence and impact business processes within branding and marketing is a great asset to the company.”
Parmenter was peviously President – Adstream Americas. As for his take on the new position, he had this to say:
” privileged to be joining a company whose aturity of business and brand solutions has extended from Europe to the hores of North America. Today’s economic environment and business marketplaces require a careful blending of local and global nsiderations. Adgistics enable smart, collective oversight and execution of these initiatives in the critical field of brand management.”
Founded in 1999, headquartered in London, Adgistics is the established nnovator in brand asset management technology solutions. The Adgistics rand Centre gives brand managers the ability to take direct control of heir digital assets, ensuring brand consistency, greater efficiency in all brand communication processes and greater effectiveness in maintaining a successful brand.