AgilityTM promises to provide media data products that reduce clunky workflow and lengthy training sessions before you can use them properly. The Agility team suggests: “If something takes two clicks, we’ll try and make it happen in one. Combining PR Newswire’s global journalist database of over 700,000 contacts with targeting tools, media monitoring, reporting Agility allows users to interact with traditional and social media influencers using one login with an intuitive dashboard.
Key features of the new platform allow users to:
Build lists, target and distribute
Given that AgilityTM also allows users to fully integrate their own contact data, one can conveniently build targeted lists and distribute content via direct email; communicate via social accounts; tweet headlines to followers and distribute releases via PR Newswire.
Users can filter, fine tune and focus on precise results with the semantics-driven AgilityTM engine that reduces noise.
Measure and report
Accessing and reporting activity, ranging from social sentiment to trending topics, competitive activity to detailed engagement metrics is simplified with exportable, full color charts and graphs.
The platform allows users to quickly and easily interact with journalists, bloggers and social influencers in real time with tweets to an analysts and bloggers.
The platform also provides social project management allowing users to virtually collaborate with colleagues and clients, record notes and activities, add and tag their own data.
Comprehensive customer support
Agility users enjoy support services including an implementation session, online help resources and access to a Product Support team.