Agility Provides Enhanced Media Data Platform

Agility^TM promises to provide media data products that reduce clunky workflow and lengthy training sessions before you can use them properly. The Agility team suggests: “If something takes two clicks, we’ll try and make it happen in one. Combining PR Newswire’s global journalist database of over 700,000 contacts with targeting tools, media monitoring, reporting Agility allows users to interact with traditional and social media influencers using one login with an intuitive dashboard.

Key features of the new platform allow users to:

Build lists, target and distribute

Given that Agility^TM also allows users to fully integrate their own contact data, one can conveniently build targeted lists and distribute content via direct email; communicate via social accounts; tweet headlines to followers and distribute releases via PR Newswire.

Monitor

Users can filter, fine tune and focus on precise results with the semantics-driven Agility^TM engine that reduces noise.

Measure and report

Accessing and reporting activity, ranging from social sentiment to trending topics, competitive activity to detailed engagement metrics is simplified with exportable, full color charts and graphs.

Engage

The platform allows users to quickly and easily interact with journalists, bloggers and social influencers in real time with tweets to an analysts and bloggers.

Workflow management

The platform also provides social project management allowing users to virtually collaborate with colleagues and clients, record notes and activities, add and tag their own data.

Comprehensive customer support

Agility users enjoy support services including an implementation session, online help resources and access to a Product Support team.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

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Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.