Finally, Amazon Marketing Services that Make Sense

Amazon launched recently a new set of tools within Amazon Marketing Services: Amazon Pages, with Amazon Posts and Amazon Analytics, giving sellers more control over their brand’s image on Amazon.com. There is no cost to register, and the use of the products is free, including all analytics.

Amazon Pages

The pages act as stand-alone brand-specific web pages, designed to extend a brand’s reach to Amazon.com customers and encourage immediate sales through a familiar and trusted purchasing environment.

The utility is increased through Amazon Posts – the social level of the new brand pages – which allow page owners to post social content on the brand’s Amazon Page and on Facebook. To measure social engagement for both Amazon Posts and Pages, Amazon now offers Amazon Analytics, a tool that shows the impact of every post and page on a daily basis, by click-through rate, purchasing index, and more.

With all these new tools, Amazon also released an Amazon Marketing Services User Guide with step-by-step information about how to create an Amazon Page, and Amazon Posts.

Where PR and SEO Merge: Outreach & Building Relationships

There is a running gag in the SEO industry when it comes to the acronym PR: it means PageRank of course, not Public Relations. In recent years many forgot their PageRank fetish though and started approaching the public and increasing their time investment in relations. As SEO changes fast and PR adapts step by step… [Continue Reading]

“Ancillary Copyright” Law Set to Take Effect in Germany

When you are on top of the world, most people probably imagine that your life is carefree. To an extent, life is good at the top until one looks down and see the competitors vying to knock you off, restrict you, or otherwise challenge you. Such is the case for Google these days. The world’s largest search engine faces constant competition at home from Microsoft with its “Bing it On” challenge, restrictions in the emerging market in China, and a seemingly endless row of legal battles in Europe.

Terror and Catastrophe Be Gone: Feeling Safe and Warm in Toasty Europe

This morning on the outskirts of Trier, Germany, we awoke positive and enthusiastic as ever. At noon, even despite the fact it is only 8 degrees Celsius, we still believe it when experts tells us Earth’s atmosphere and weather is just fine. The Gulf Stream is fine, we’re all just fine, and dandy too.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.