2013-05-20

Addicted to Apps: How Mobile Phones Change Consumer Behaviors [Infographic]



93% mobile phone users in Spain are addicted to apps, according to the 2013 Mobile App Behavior survey by Apigee, a provider of API technology and services for enterprises and developers. The study, conducted by uSamp, surveyed 760 smartphone owners across France, Germany, Spain, the U.K. and the U.S.. Not massive numbers, considering the broad spectrum of users, but interesting nevertheless, especially concerning app dependency, behavior and future desires across a variety of countries.

Spain may be leading the pack, with 93% dependency on apps, but overall, the surveyed countries show a 82% dependency on apps they use daily: email 51%; Facebook 41%; and clocks 31%.

The survey goes deeper, revealing how each country feels about smartphones in relation to children. Thus 75% users globally believe that the appropriate age for a child to receive a smart device would be somewhere between the ages of 12 and 16. 2% of Germans would give a one-year-old child a smartphone, and 6% of people in the U.S. and Spain say parents should wait until kids reach the age of 18 before giving them their first smartphone.

Interesting for operating systems, “pride” appears to be the main reason why some users don’t switch to other devices. Overall iPhone, Android, Blackberry and Windows users say it’s pride that keeps them from switching (29%), followed by lack of apps on other platforms (24%), lack of desire to learn a new type of phone (23%) and fear of needing to re-enter all contacts and phone numbers (22%). More interesting findings in the infographic below:

Mobile App Dependency

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Delia Gavrilescu About Delia Gavrilescu

Delia Gavrilescu covers PR news, resources, announcements, awards and much more. Use our contact form to send her tips, story ideas and comments.