2013-05-20

Delia Gavrilescu

About Delia Gavrilescu

Delia Gavrilescu covers PR news, resources, announcements, awards and much more. Use our contact form to send her tips, story ideas and comments.

Panasonic Records Second Year of Massive Losses

Panasonic

Panasonic Corp. has just announced a net loss of $7.46 billion for the year ending in March. The staggering sum is the latest “red ink” horror story for the Japanese electronics giant. Two years of multi-billion dollar losses now threaten one of the world’s most respected tech brands.

Patented Tech Company That Decodes Human Emotions Names 5WPR AOR

Beyond Verbal

Beyond Verbal, a company with patented tech than enables full spectrum human emotion decoding, has hired Ronn Torossian’s 5WPR as their US agency of record (AOR).

Turkish Airlines Rethinks Brand Elements

Turkish Airlines

In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.

5WPR to Represent 2013 Broadway.com Audience Choice Awards

Broadway.com Awards

Daytime talk show host Wendy Williams, who recently announced that she will take on the role of Matron “Mama” Morton in Broadway’s Chicago this summer has been named to host the 2013 Broadway.com Audience Choice Awards.

Edelman Names Joe Paluska Global Tech Chairman

Joe Paluska

In other Edelman news today, veteran Joe Paluska has been appointed the chair of the firm’s global Technology practice, effective May 27. Paluska will report to Alan VanderMolen, vice chairman, DJE Holdings and president & CEO, Global Practices.

Sustainable Restaurant Association (SRA) Goes Global

Raymond Blanc , President of the SRA

In “green news” from the UK, the Sustainable Restaurant Association (SRA) has just announced having launched their rating system for restaurants globally. Now available for any restaurant in the world, the SRA system is targeting making an international system for the professional food community.

5WPR Hired As PR Firm For IDenta Touch & Know™

5wpr

In agency news, 5WPR has been hired as the PR firm to represent IDenta Touch & Know™ the at Home Drug Testing Kit Available from Walgreens.

What Is the Value of Your Facebook Fans?

Facebook Fans value

Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.

TikTakTo Hires 5WPR

tiktakto

TikTakTo, a new online website and mobile shopping application with a very cool twist, has announced having hired 5WPR as their PR firm of record.

Talk Is Cheap – Consumers Pay Lip Service To Going Green

Green cars - courtesy © eflstudioart - Fotolia.com

Recently, Kars For Kids, a leading car donation charity surveyed over 1,000 American adults in March 2013 on a variety of topics. While “going green” receives a lot of PR and noise, do Americans really do what they say?