US domestic media advertising revenues will go up from $132.5 billion in 2012 to $148.8 billion in 2017, meaning a compound annual growth rate (CAGR) of 2.3%, says BIA/Kelsey, adviser to companies in the local media industry.
About Alina Popescu
Alina Popescu, PR consultant & Founder of Mirror Communications, Marketing and Public Relations Agency has been working in the Marketing and PR field for over 8 years and has been running her own agency for almost five years now. She is a Romanian native, and a close friend of Pamil Visions. You can contact Alina at alina [at] mirror-communications [dot] com or follow her on Twitter
MasterCard, Aliens and A Cash-Free Future – Intern Recruiting Social Media Campaign
2013-03-18 by
MasterCard is currently running a recruiting campaign targeted at finding the best interns from across the world to help the payments industry player promote a cashless future. Targeting millennials “with high hopes and big ideas for a cashless future” that also happen to be proficient in the use of social media.
iPhone Vulnerability Threatens Secure Image of iOS Devices
2013-03-12 by
Israeli mobile security start-up Skycure has exposed a vulnerability that could allow hackers to control and spy on iPhones. If this vulnerability is exploited, hackers would access a user’s private information, including passwords, while the spying process would remain completely unnoticeable, given an impression of a secure connection.
DS&D Selects R&J Public Relations as Agency of Record
2013-02-28 by
Dancker, Sellew & Douglas (DS&D), a company developing financial, pharmaceutical and educational office environments and laboratory applications for educational and healthcare institutions, appointed Bridgewater, N.J.-based R&J Public Relations LLC as agency of record.
Desert PR Launches New Website, Overlooks Important Details
2013-02-27 by
Boutique public relations agency Desert PR has just announced the launch of its new website, which they say features added functionality and “a sleek new look”. While the new website is easy to browse and does not look bad, it seems Desert PR was a bit hasty and it forgot some important details.
San Diego State University to Raise $1.5million for PR Center
2013-02-26 by
San Diego State University is organizing a fund raising campaign aiming to get $1.5 million for a public relations center honoring a retired professor contribution to the PR field. The Glen M. Broom Center for Professional Development in Public Relations is designed as part of San Diego State’s School of Journalism & Media Studies, where Broom is a professor emeritus.
Greek Company Gaea Selects Its First UK PR Agency
2013-02-26 by
Greek food company Gaea has selected its first public relation agency in the United Kingdom, Three Sixty Degrees PR. The public relations agency founded by travel and lifestyle specialist June Field, will handle Gaea’s public relations campaigns in the UK.
US Advertisers Increase their 2013 Social Ad Budgets
2013-02-25 by
US advertisers are keen on spending more on social media ads this year, with 64% planning on increasing their 2013 social ad budgets, says a recent study conducted by digital brand measurement provider Vizu by Digiday. A mere 2% stated they would decrease their budget for ads on social media sites in 2013, as compared to 2012.
Ti Sento Milano Names Roepke Public Relations as AOR
2013-02-19 by
European jewelry brand Ti Sento Milano has selected media relations specialist Roepke Public Relations for its expansion into the fashion market of North America. Roepke is an international public relations firm that specializes in media relations.
PR Students Create Anti-Bullying Group as Part of National Competition
2013-02-18 by
PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.
