US domestic media advertising revenues will go up from $132.5 billion in 2012 to $148.8 billion in 2017, meaning a compound annual growth rate (CAGR) of 2.3%, says BIA/Kelsey, adviser to companies in the local media industry.
MasterCard is currently running a recruiting campaign targeted at finding the best interns from across the world to help the payments industry player promote a cashless future. Targeting millennials “with high hopes and big ideas for a cashless future” that also happen to be proficient in the use of social media.
Israeli mobile security start-up Skycure has exposed a vulnerability that could allow hackers to control and spy on iPhones. If this vulnerability is exploited, hackers would access a user’s private information, including passwords, while the spying process would remain completely unnoticeable, given an impression of a secure connection.
San Diego State University is organizing a fund raising campaign aiming to get $1.5 million for a public relations center honoring a retired professor contribution to the PR field. The Glen M. Broom Center for Professional Development in Public Relations is designed as part of San Diego State’s School of Journalism & Media Studies, where Broom is a professor emeritus.
US advertisers are keen on spending more on social media ads this year, with 64% planning on increasing their 2013 social ad budgets, says a recent study conducted by digital brand measurement provider Vizu by Digiday. A mere 2% stated they would decrease their budget for ads on social media sites in 2013, as compared to 2012.
PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.