Can Kia Refit Its Image in America?

If you ask Kia if the automaker is selling well in the United States, the answer is ‘yes’. If you ask the company if they’re happy about the perception of their brand in the US consumer market, you may get a different answer. Is Kia Plain and Cheap? The plain truth is, Americans do buy […]

Sinclair Broadcast Statement Regarding Boycotts

Sinclair Broadcast Statement Regarding Boycotts

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) issued a statement today praising television commentator Bill Maher’s statements in reference to threats of media – related boycotts. Maher stated Friday evening that boycotts are “the modern way of cutting off free speech.” He referred to these forms of boycotts as “bullying,” noting “I have been the victim of a […]

NFL Cheerleader Files Discrimination Complaint

NFL Cheerleader Files Discrimination Complaint

Jacalyn Bailey Davis was fired from her job as a New Orleans Saints cheerleader because of an Instagram post the team and the NFL deemed inappropriate. Now, Davis is firing back, going after both the team and the league for gender discrimination. According to the complaint, Davis alleges that female cheerleaders are held to a […]

How to Write a Resume for Public Relations

Public Relations jobs can be exciting, satisfying, and interesting for those lucky enough to launch a successful career in the industry. Unfortunately, it’s worth noting that the world of PR is notoriously difficult to get into because there are so many marketing professionals and journalist majors out there looking for a chance to make their […]

Acrobat Death Tarnishes Cirque du Soleil

Cirque du Soleil is answering questions after a performer died during a performance recently in Tampa, Florida. The aerialist, Yann Arnaud, was performing in the company’s VOLTA show, when an error caused him to fall to his death in front of a live audience. Daniel Lamarre, president and CEO of Cirque du Soleil Entertainment Group […]

iHeartRadio Bankruptcy Rumors Emerge

The transformation of consumer media continues, and it just seems to be gaining steam. This time, the target is on terrestrial radio. The two largest owners of radio stations in the United States recently filed for bankruptcy. iHeart Radio Files For Bankruptcy iHeartMedia operates 850 stations, and it filed for bankruptcy protection last week. Cumulus […]

Mistakes First-Time Managers Make

Taking on the position of “manager” for the first time can be a very exciting experience – but it’s also pretty overwhelming too. As a manager, you’re responsible for leading an entire group of people, and this means that you have the power to make real changes in your business. Of course, you also need […]

How Do You Write Emails that Are Sure to Be Opened?

How Do You Write Emails that Are Sure to Be Opened?

Email is still one of the most popular marketing mediums in the world today. It’s personal, easy to use, and it takes very little time for even the most chaotic of businesses to set up an effective email marketing campaign. Indeed, many people believe that email remains to be the most effective way to get […]

A Great Public Relations Future Ahead For Hope Hicks

Hope Hicks, the 29-year-old White House Communications director recently resigned to “pursue other opportunities,” receiving the President’s blessing in leaving. Hicks is the youngest person ever to fill this position, she did excellent work (clearly in a very hard role, for a very hard boss), and by all accounts was well-liked within the White House. […]