iHeartRadio Bankruptcy Rumors Emerge

The transformation of consumer media continues, and it just seems to be gaining steam. This time, the target is on terrestrial radio. The two largest owners of radio stations in the United States recently filed for bankruptcy. iHeart Radio Files For Bankruptcy iHeartMedia operates 850 stations, and it filed for bankruptcy protection last week. Cumulus […]

Mistakes First-Time Managers Make

Taking on the position of “manager” for the first time can be a very exciting experience – but it’s also pretty overwhelming too. As a manager, you’re responsible for leading an entire group of people, and this means that you have the power to make real changes in your business. Of course, you also need […]

How Do You Write Emails that Are Sure to Be Opened?

How Do You Write Emails that Are Sure to Be Opened?

Email is still one of the most popular marketing mediums in the world today. It’s personal, easy to use, and it takes very little time for even the most chaotic of businesses to set up an effective email marketing campaign. Indeed, many people believe that email remains to be the most effective way to get […]

A Great Public Relations Future Ahead For Hope Hicks

Hope Hicks, the 29-year-old White House Communications director recently resigned to “pursue other opportunities,” receiving the President’s blessing in leaving. Hicks is the youngest person ever to fill this position, she did excellent work (clearly in a very hard role, for a very hard boss), and by all accounts was well-liked within the White House. […]

Ruger cutting back: is it a PR Crisis problem?

As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet. Sturm Ruger recently announced plans to continue cutting its workforce after posting a 21 percent sales decline over 2017. Just how many jobs has the gun maker cut? Estimates top 700 […]

John Deere hoping for a big year

John Deere hoping for a big year

Iconic farm equipment manufacturer John Deere & Co. recently raised its sales projections for 2018, saying the agricultural and construction markets are looking up, and Deere is poised to take advantage. News of the projections sent Deere & Co. stock climbing. This is great news for a brand that’s been mired in four consecutive years […]

Murder of ex NFL player back in headlines

Joe McKnight

Joe McKnight was a top-rated running back coming out of John Curtis Christian School. From there, he attended Southern Cal before being drafted by the New York Jets, where he played for three seasons. McKnight also played a year with the Kansas City Chiefs before his NFL career was done. No one would have expected […]

NFL Gets Ratings Boost From Playoffs

Despite Sunday Night Football being, yet again, the top program on TV, the NFL has not had the best year for TV ratings. Viewership is down, as consumer habits are changing and more people are seeing their “TV time” split among standard cable offerings and streaming media. That said, the NFL conference championships helped the […]

Dunkin rolls out new branding

Dunkin rolls out new branding

  Dunkin’ Donuts is being updated, and not just the logo. In an effort to keep up with the competition and respond to customer preferences, Dunkin’ is changing a lot about how it does breakfast. Recently, the company cut the ribbon on a concept store that represents the future of what Dunkin’ could be. That […]