Tunnel collapse puts PR pressure on nuclear energy

As the debate about fossil-fuel energy continues to rage, a small but dedicated and growing chorus is calling for a renewal of nuclear energy. Once considered to be the fuel of the future, nuclear has ardent fans and equally dedicated opponents. And, after a recent tunnel collapse at a nuclear weapons complex, score a point […]

Munoz Will Not Be United Chairman

Munoz Will Not Be United Chairman

Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz tried to apply those award-winning […]

Marines Change Their Public Relations Campaign

Marines Change Their Public Relations Campaign

The ads are memorable: A daring adventurer scales a cliff and engages in a fight to the death with a massive dragon. He defeats the beast and earns the right to take his place among The Few and The Proud … the Marines. The campaign and others like it emphasized top-shelf heroism and put masculinity […]

How Social Media is Driving this Sports Brand

MMA PUBLIC RELATIONS - conor mcgregor marketing

Mixed martial arts is big business these days, arguably more popular than boxing, especially in the United States with UFC superstar Conor McGregor getting press every time he pauses five minutes to glance at a camera. When McGregor and boxing legend Floyd “Money” Mayweather tentatively agreed to a money split for a rumored fight, headlines […]

The Importance of Influencer Marketing

influencer marketing - public relations

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always […]

Astronaut John Glenn receives a hero’s sendoff

Astronaut John Glenn receives a hero's sendoff

American hero astronaut John Glenn died last week at the age of 95, after a life that almost defies explanation. One of the first men into space, Glenn, a United States Marine pilot, became a national hero when he became the first American to orbit the earth. Later, as a sitting senator at the age […]

Star Wars Drones Out In Time For Rogue One

Star Wars Drone

It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means promotional stunts and product placement. […]