Ruger cutting back: is it a PR Crisis problem?

As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet. Sturm Ruger recently announced plans to continue cutting its workforce after posting a 21 percent sales decline over 2017. Just how many jobs has the gun maker cut? Estimates top 700 […]

John Deere hoping for a big year

John Deere hoping for a big year

Iconic farm equipment manufacturer John Deere & Co. recently raised its sales projections for 2018, saying the agricultural and construction markets are looking up, and Deere is poised to take advantage. News of the projections sent Deere & Co. stock climbing. This is great news for a brand that’s been mired in four consecutive years […]

Murder of ex NFL player back in headlines

Joe McKnight

Joe McKnight was a top-rated running back coming out of John Curtis Christian School. From there, he attended Southern Cal before being drafted by the New York Jets, where he played for three seasons. McKnight also played a year with the Kansas City Chiefs before his NFL career was done. No one would have expected […]

NFL Gets Ratings Boost From Playoffs

Despite Sunday Night Football being, yet again, the top program on TV, the NFL has not had the best year for TV ratings. Viewership is down, as consumer habits are changing and more people are seeing their “TV time” split among standard cable offerings and streaming media. That said, the NFL conference championships helped the […]

Dunkin rolls out new branding

Dunkin rolls out new branding

  Dunkin’ Donuts is being updated, and not just the logo. In an effort to keep up with the competition and respond to customer preferences, Dunkin’ is changing a lot about how it does breakfast. Recently, the company cut the ribbon on a concept store that represents the future of what Dunkin’ could be. That […]

10 Great Political World Communicators

10 Great Political World Communicators

Here are ten great world commentators in no particular order: Donald Trump Like him or not – despise him even, if you will. But Donald Trump proved he’s a master of communications during the Presidential campaign and has not changed his style in the least. He’s long embraced direct communication with others via Twitter, video, […]

Mika Brzezinski Forced to Apologize After Gaffe

Mika Brzezinski forced to apologize after gaffe

Sometimes, no matter what you say, you’re wrong… What you decide to say in those situations, that’s your business…unless you say it on national TV. Then, well, it tends to become everyone’s business. Just ask MSNBC host Mika Brzezinski. After journalist Mark Halperin was accused of sexual harassment, Brzezinski chose to discuss the issue live […]

ESPN president resigns, admits “substance” problem

  In an abrupt move that shocked sports media, ESPN president John Skipper resigned from his executive spot helming one of the most important brands in the industry. As an explanation for this surprise exit, Skipper noted that he’d been battling a substance abuse problem for several years. ESPN Struggles Moving Forward As ESPN hosts […]

T-Mobile will enter streaming media market in 2018

There’s no doubt about it, streaming media is the wave of the future…if it’s not already the wave of “now.” Subsequent to the massive success of Netflix, Amazon, and Hulu, other companies are desperately trying to get into the game as early as possible. Disney already announced its intentions, with plans to debut ESPN and […]