Influencer Marketing in the Tech Industry

Influencer Marketing in the Tech Industry

The tech industry is also turning to influencers with large social media followings. Those same influencers bring expertise when representing a brand so they can push the newest technologies with better understanding and information about how products will work for the consumer. In the tech world, finding the right influencer is not about looking for […]

Home Depot CFO takes a stand for women in business

Home Depot CFO takes a stand for women in business

At the recent “Women Who Mean Business Awards” conference held in Atlanta, Home Depot CFO Carol Tome was given a Lifetime Achievement Award. This was a significant achievement, even at an event that celebrated trailblazing women who “make an indelible mark” on the Atlanta business community. Support from Other Women Hundreds of women turned up […]

Equifax Secrets Now Under the Microscope

Equifax breach

Another week and yet more secrets about the Equifax hacking scandal are being revealed. Chief among those this week is just exactly how much Equifax knows about your own secrets. The know the first loan you applied for, which cars you prefer, and which stores you shop at. They know the sort of places you […]

Can Megyn Kelly takeover daytime TV?

Leading up to the 2016 Presidential Election, Megyn Kelly was Fox News’ fastest rising star. She was popular with viewers and seemed to have a bedrock future with the company. What a difference a year makes. Today, not only is Kelly not on Fox, she is working on rebuilding a career that looked like it […]

Kevin Hart tries to repair his reputation

Kevin Hart tries to repair his reputation

As a comedian, Kevin Hart wasn’t afraid to work blue, but he wasn’t really known for it. The comic and actor built a reputation as friendly, family man who beat the odds in Hollywood. Now, that reputation has come crashing down around him, and Hart is facing the consequences of not bending to what he […]

Equifax Breach Puts 143 Million Credit

Equifax breach

Using consumers at risk of identity theft We live in the age of the computer pirate, the hacker, and the security breach. It’s almost becoming pedestrian. Week after week, someone is getting hacked. From big box stores to restaurants to grocery stores to government agencies and political groups. Hacking feels just part of life these […]

Stars step up for Harvey relief

celebrity hurricane harvey reliefg

When tragedy strikes, Americans know how to come together. From endless lines of supply trucks and Red Cross buses full of volunteers to the “Cajun Navy” and tireless first responders, Americans have descended on southeast Texas to help those in need after Hurricane Harvey. Hollywood has shown up too. In most cases, stars have come […]

Social Media PR Problems That Won’t Go Away

Social media PR problems that won’t go away

Social media is fast becoming the ultimate social tie that binds us all together. Nearly everyone uses some form – if not multiple forms – of social media. Because of this near-universal love for this simple way to connect with people near and far, social media can be a great place to build your brand […]

Eight of the Top Men’s Products Influencers

Eight of the Top Men’s Products Influencers

Eight leaders in men’s product influencers… an area 5WPR is working extensively in. Expert Vagabond  — Travel and photography Expert Vagabond, aka, Matthew Karsten is a blogger and travel photographer, who has spent the last six years working to inspire others with beautiful images and entertaining stories that he gathers during his worldwide wild adventures. Much […]

10 Leading Sports Influencers

In sports, the ones getting paid for endorsing products are usually the athletes, not always the ones at the top of their particular playing field though. Endorsements are not just about being good at what you do, but also being a good long-term match with a product or lots of products. Unless a brand is […]