Do Not Follow SourceThatJob.com’s PR Example

SourceThatJob


SourceThatJob.com writes a series of articles that would help job seekers find a job in their field. The publishers of the site thought these articles worthy of a press release – and you can read this here.

In their own words:

‘How to get into PR’ has general tips and common pitfalls in the pursuit of a career in public relations. We explain what employers are looking for and how you can get your foot in the door and differentiate yourself from the thousands of other candidates looking to land themselves a career in PR.

The article describes the increasing popularity of PR as a career. It says: “Chaperoning top-level celebrities, fundraising for a charity, lobbying the government, arranging creative stunts or communicating about global business — the world of public relations is all this and much more. No surprise then that PR is a popular career choice, consistently ranking in the top three career choices of graduates.” The article goes on to give detailed advice from experienced PR experts from PR agencies, government and academia.

sourcethatjob-logoThe press release has a bombastic title: Media job site goes that extra mile to help jobseekers land their dream job in PR. If that extra mile means writing a 1000 words article, then any PR firm should follow the example. Life couldn’t be easier.

In this PR’s opinion the article is nothing more than a content filler meant to add content weight to the site, merely for SEO purposes. There are no real tips, no “detailed advice” and nothing to justify a press release.

I hope you will not follow their example and publish a press release every time you write an article. This will not boost your credibility: it will only annoy the readers and in the end it will be detrimental for your business. When you will publish REAL news, no one will bother reading them.

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Comments

  1. Mihaela Lica says

    Hi Daryl, I completely understand the temptation – as you see this is also a PR corporate owned news blog. :) When you have some notable releases feel free to submit them.

    Now… you don’t really want to steal our writers, do you? Just kidding. Liliana would be more than glad to write for you. Please send her an email with what you had in mind at pr@pamil-visions.net

  2. says

    Thanks for your feedback on our press release for http://www.SourceThatJob.com – I must admit the article is a bit of a tentative excuse for a press release. Owning an online press release wire service leads to too much temptation!

    The article is, as you suggest, partly there for the SEO benefits but it is equally there for the benefit of people coming to the site who have no PR experience. In that context I thought it worked – the interviews with five established PR professionals are useful. As a point of accuracy, it is 2,206 words long in total (1,576 excluding the box-out case-study).

    Having said that, there is no doubt we could do more and I would love to put more tips and detailed advice on the site. Might you be interested in being commissioned to write something?

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