BlueGlass Interactive Acquires UK's Quaturo

BlueGlass Interactive Acquires UK’s Quaturo

BlueGlass Interactive has just announced having London based Quaturo, greatly expanding the marketing firms worldwide footprint. Reportedly an all-equity deal, according to the news Quaturo employees will stay on including Managing Director Kevin Gibbons.

BlueGlass acquisitions – the long tail of growth

Everything PR spoke with BlueGlass Co-founder Loren Baker via Gtalk a few moments ago. I asked Loren how long expansion of this sort had been in the works. Baker replied:

“BlueGlass has been focusing on UK and European expansion for months now in an effort to build out our International service offerings for our multinational client base.”

BlueGlass’s third acquisition, and the second this year, adding Quaturo would seem to “fast forward” into the UK and EU markets BlueGlass’ already potent content marketing aspects. Previously, BlueGlass acquired 3 Dog Media to corner search marketing capability, and then this year Voltier Digital to boost the content side further. According to BlueGlass CEO Richard Zwicky (at left), the Quaturo acquisition is far more meaningful due to positive cash flow and lead revenues Gibbons’ bootstrapped entity brings to the table.

Accordingly, all Quaturo office will be appropriately rebranded BlueGlass. Staffing the new offices will be ramped up over the coming months too, quadrupling in size, according to BlueGlass.

We have reported on BlueGlass moves several times, since the company was “mashed up” into existence back in 2010. BlueGlass has quickly grown into an international marketing mover and shaker. Currently the firm has some 100 customers, including marque brands such as; Disney, Home Shopping Network, Allstate, eBay, Macy’s, the NFL, Masco, Thomson Reuters, Condé Nast. What started in a single office in Tampa, has expanded into L.A., New York, Australia, South America, and now London.

As for Quaturo, and what that firm brings to the party, the company founded back in June delivers content marketing and SEO services to a variety of clients in the UK. Most notable of them; Vistaprint, Wonga, UCAS, Audley Travel and Premier Farnell represent an impressive list for such a new firm to have corralled. Comments from BlueGlass’ Chris Winfield, another of the Co-founders confirmed Quaturo represents a golden opportunity for BlueGlass to leverage an already profitable presence in the UK.

On BlueGlass’ EU expansion plans, we only have Baker’s suggestion that Europe has been in the works for some time. For more information please consult the BlueGlass announcement here.

Photo credits: Richard Zwicky – courtesy Michael Dorausch

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