2013-05-22

Brafton Releases New Video Content Marketing Service



Brafton Inc, has introduced a new video content marketing service. Brafton’s consultative and production teams provide  video marketing campaigns, including strategic guidance, tech setup, premium videos and actionable analytics. The Brafton video marketing package provides tailored strategy, script writing, video talent, post-production editing, YouTube Channel optimization and more.

Strategic videos to drive results

Of the company’s unique offerings, Allen Schweitzer , vice president of sales at Brafton shares:

“With our video offering, Brafton leads the industry by providing a way to launch high-quality, results-focused video marketing campaigns at a price point that’s friendly to most budgets and with a level of frequency that drives results.”

Brafton’s latest marketing guide, “Video Marketing From Production to Purchases,” explains the value of diverse videos for  comprehensive marketing strategies. The resource details best practices from the company’s full-time video strategists, who help brands establish relationships with customers.

Schweitzer  revealed that demand for video content, as experienced by Brafton, is on the rise, and that many brands invest in several videos per year,  typically on products or testimonials. But this is not enough for online marketing,  and it’s contrary to how marketers leverage every other web marketing effort.

“What makes Brafton’s offering so special is that it gives our customers multiple videos per month and diverse video options. We help partners target audiences, strengthen their brands and convert traffic on an ongoing basis to yield the best results,” Schweitzer  explained.

Brafton’s fully customized campaigns, provide unique video content to fuel awareness, leads and sales.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations
Kathryn Buford About Kathryn Buford

Kathryn Buford is a PhD candidate in sociology as well as a copy-editor and freelance writer. Her work has been featured in various online publications as well as her own site, Live Unchained, where she writes about women's arts across the African diaspora. Follow Live Unchained on Facebook, and Kathryn's musings on technology, art and society on Twitter @yeskathryn.