Brian Solis recently announced that his bestseller Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web is now available in the Apple iBookstore. It was a matter of time for Brian to announce another brilliant media strategy – we are used to his work at FutureWorks, and his strategies for companies and Web 2.0 startups, that are now Global brands. Simply reading her personal blog is enough for any startup to get smarter about the way PR and new media work online, Engage! is the diamond in the crown.
Now, the book is available in Apple’s iBooks Bookstore, waiting for social media enthusiasts to download it and read it on their iPhones or iPads. It makes sense, Engage! is about conversations and relationships and Apple’s stores are the best places to go to purchase the technology that makes modern communications possible.
Engage was written as a guide that helps businesses shift experimenting with social media to strategically designing and measuring online marketing campaigns. These campaigns need to be designed to enhance brand resonance, positive sentiment, and brand advocacy. A complete book, that leaves no matter unaddressed, and teaches entrepreneurs how to apply social media strategies within their business model – strategies that work for some companies might be ineffective for others, and so on. But Engage has all the answers and insights necessary to build communities. It teaches entrepreneours everything about the social web and how to determine the ROI of social media and PR campaings.
Another relevant aspect, the book has a foreword by Ashton Kutcher, the actor who is famous for his effective use of Twitter for various charitable campaings, and so on. For readers who prefer having a book in the oldfashioned format, this is available at Amazon for $16.47 & eligible for free shipping with Amazon Prime.