BrightWave Marketing, Inc. has announced their selection by iFLOOR as the email marketing agency of record for the company. Brightwave will be handling the flooring company’s email campaigns and developing and launching a newsletter that will inform potential clients of the benefits of iFLOOR flooring products. They will also be responsible for working to convert leads into customers.
“iFLOOR was America’s first, leading and largest online flooring company and we intend to work with them to ensure they continue to grow and serve their customers through efficient and helpful digital communications ” said Simms Jenkins, CEO of BrightWave Marketing. “BrightWave Marketing is excited about our partnership with iFLOOR as well as developing innovative and measurable ways to drive sales and grow the brand.”
iFLOOR is an online flooring company that provides a number of innovative products including carpets, hardwood, cork and bamboo flooring, area rugs and laminate. They have won the Inc. 500 three times now and have been on the Internet Retailer Top 500 websites list for 5 years in a row. They have won numerous awards for achievements in the online flooring industry.
“With the new ownership at iFLOOR.com a new era begins for our company after 10 years in the eCommerce space. And with this important milestone we really wanted the right partner to help us communicate with the hundreds of thousands of customers we have served. BrightWave Marketing was the right choice and their experience in this important specialty of email communication is unparalleled” said Jeff Lindsey, Director of Sales at iFLOOR.
BrightWave has worked with a number of top of the line companies, including Chick-fil-A, CoreNet Global, Ted’s Montana Grill, Sports Illustrated and California Casualty. The PR firm focuses exclusively on email marketing and digital targeted messaging programs to convert website visitors. They have plenty of experience working in conjunction with other marketing and public relations firms, as well.