While I had heard of the man and his agency previous to reading his book, I didn’t know much about him. Now, only two days after borrowing his book from The New York Public Library during my weekly visit with my kids to encourage active reading, I will admit to being a fan.
In a show of what we simply must perceive as the British version of the proverbial “old college try”, the Lords of the empire have not given up on striking fear into every heart over terrorists. Case in point today, maybe the longest winded press release we’ve ever read by none other than The Rt. Hon. Baron West of Spithead (below right).
Today marks Universal Children’s Day, the perfect moment to launch Project Sunlight for our client, Unilever. This is a major step forward in the Sustainable Living Plan announced by CEO Paul Polman three years ago, in which he committed the company to double its revenues without raising its consumption of natural resources.