Are Americans Ready and Able to Pay for a NATO Ukraine?

G7 meetup

As Americans in particular, it’s not crucial for you to know “where” Ukraine is. Neither is it fundamental to your understanding to know the history of Ukraine, the Rus, nor the continual upheaval of this region through numerous wars. What’s essential for American presidents and all citizens to understand is the socioeconomic imbalance. The question of Ukraine is not one of; “Should we be there?” You as a citizen need to ask; “Can we afford to be there?”

Marketing and Why Wu-Tang is Only Releasing One Copy of Their New Album

Ronn Torossian

The Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn Torossian – CEO of 5WPR. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing ploy that is going to bring about all sorts of attention to the new album and most likely increase the number of individuals who obtain digital copies of the music. Of course, there are a few bits of information that need to be noted in order to truly understand why the group is doing this and what exactly it means.

How Sequels & Reboots Can Help Any Business

Ronn Torossian Sitting

Businesses of all sizes sometimes need a break or a gimmick to grab the attention of the right people. Well, they say nothing succeeds like success. And nowhere is this mentality more on display than in Hollywood, big or small screen. Even if a movie doesn’t “feel” right for a sequel, if it hits, you can bet someone somewhere will give a sequel a shot.

A Fundamental Lack of Understanding [by Richard Edelman]

Richard Edelman lays down the law.

I awoke this morning in London to have a leisurely scan of the newspapers before breakfast with Michael Stewart, president & CEO of Edelman Europe & CIS. Little did I know that my blood would be boiling within the first three minutes. As a teaser on page one of Tuesday’s Financial Times (I was a day late in reading… my bad), then onto page 12 in the front section was an article by Emma Jacobs titled, “Free publicity with no PRs.

Germany the Latest Antagonist in Crimea Name Calling Spree

Vladimir Putin

If Germany ever needed a PR consult, the recent guffaw by German Finance Minister Dr. Wolfgang Schäuble (at left) is ample proof, the time is now. Comparing Russia’s annexation of Crimea to Hitler’s usurping Czechoslovakia’s Sudetenland in 1939 is so wrong on so many levels.

March Madness & NCAA PR

Ronn Torossian Sitting

Once again, NCAA college basketball March Madness is upon us. Across the US, people are filling out brackets, and teams are chasing destiny. What happens will be life changing, not only for the young men playing the game, but also for the fans who pour their heart, soul, and money into the game.

Evolving Humanitarian Aid [by Richard Edelman]

Richard Edelman

I sat for an hour this week with David Miliband, former foreign secretary in the British Labour Government and now the president of the International Rescue Committee (IRC). Founded in 1933 by Albert Einstein when he fled Nazi tyranny in his homeland to live in the U.S., the IRC has assisted thousands of emigrants seeking a better life, among them Andy Grove of Intel, providing immediate assistance on site, and then helping them to sanctuary. The IRC is one of the world’s most prominent refugee-relief charities with a $450 million budget this year and operations in 40 countries and in 22 U.S. cities.

The Case for a Vladimir Putin Nobel Prize Win

Vladimir Putin

If ever there were an ironic moment in world news, Russian President Vladimir Putin being nominated for the 2014 Nobel Peace Prize is it. At the top of a record number of nominees on the list of Nobel candidates this, Putin may just be a symbol in the end, of how cream rises to the top. A villain to some, and a noble hero to others, there’s no question Vladimir Putin is the most powerful and influential man on Earth. But is he Nobel material?