Lilo’s List Makes for Unfortunate PR

Lindsay

It comes as a surprise to exactly no one that Lindsay Lohan has major Public Relations problems. The child star, turned adult actress, turned poster child for “What Can Go Wrong With Child Stars” is back in the news again for all the wrong reasons. Who can even remember the last time Lohan was in the middle for something even remotely positive?

How Businesses Can Learn From Kim Kardashian [by Ronn Torossian]

Ronn Torossian Sitting

She may just be one of many pretty faces in her family’s ensemble cast reality show, but Kim Kardashian has once again found a way to stand out from the rest of her famous friends and relatives. And, she’s gone right back to the talent that brought her to the ball to begin with. Kardashian’s hot bikini spreads in US Magazine put the focus of the “K Family” conversation squarely back on Kim.

Why Twitter Should Be A NATO “No Fly Zone”

General Breedlove

The situation in Ukraine is the most dire breakage of world detentes since the Cuban Missile Crisis in the JFK administration. Since the fall of Soviet Russia, NATO has expanded relentlessly to virtually encircle Russia. Today, everyone from the US Secretary of State to the commanding generals of NATO and US forces seems hell bent […]

Ukraine: Defining Line for Political Liars

Kerry in Kiev

I went to bed last night more calm, having heard the news the US, the EU, and Russia had agreed to sort out Ukraine diplomatically. As if this weren’t the intentional from the start. This morning I logged into Facebook to see Secretary of State John Kerry beating the drums of antisemitism and war over allegations, rumors, and sheer lunacy. If America were ever in dire trouble, it’s this Good Friday, that’s for sure.

Are Americans Ready and Able to Pay for a NATO Ukraine?

G7 meetup

As Americans in particular, it’s not crucial for you to know “where” Ukraine is. Neither is it fundamental to your understanding to know the history of Ukraine, the Rus, nor the continual upheaval of this region through numerous wars. What’s essential for American presidents and all citizens to understand is the socioeconomic imbalance. The question of Ukraine is not one of; “Should we be there?” You as a citizen need to ask; “Can we afford to be there?”

Marketing and Why Wu-Tang is Only Releasing One Copy of Their New Album

Ronn Torossian

The Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn Torossian – CEO of 5WPR. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing ploy that is going to bring about all sorts of attention to the new album and most likely increase the number of individuals who obtain digital copies of the music. Of course, there are a few bits of information that need to be noted in order to truly understand why the group is doing this and what exactly it means.

How Sequels & Reboots Can Help Any Business

Ronn Torossian Sitting

Businesses of all sizes sometimes need a break or a gimmick to grab the attention of the right people. Well, they say nothing succeeds like success. And nowhere is this mentality more on display than in Hollywood, big or small screen. Even if a movie doesn’t “feel” right for a sequel, if it hits, you can bet someone somewhere will give a sequel a shot.

A Fundamental Lack of Understanding [by Richard Edelman]

Richard Edelman lays down the law.

I awoke this morning in London to have a leisurely scan of the newspapers before breakfast with Michael Stewart, president & CEO of Edelman Europe & CIS. Little did I know that my blood would be boiling within the first three minutes. As a teaser on page one of Tuesday’s Financial Times (I was a day late in reading… my bad), then onto page 12 in the front section was an article by Emma Jacobs titled, “Free publicity with no PRs.