The Public Relations News Portal
In case “everyone” out there does not know, we are in the midst of a global economic crisis unlike anything the world has ever really seen. Mired down in a financial crisis that is visiting austerity administered like a beating on the poor and government retirees even, the EU sits differentiated from other stricken regions by its broken constituents. Added to this dangerously precarious situation, arms and security manufacturers’ sales have never been better. Yet Europe is at war with no one.
BP’s oil polluting the Gulf of Mexico may be all but mopped up, but the company seems still at the ready to wriggle out of paying for the Deepwater Horizon disaster of 2010. News today from the BBC tells of the oil company soliciting help from British Prime Minister David Cameron in convincing US officials of claim abuses.
With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.
Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.
As has been said again and again, the most important media outlet in the world for Public Relations people these days is Google. After all, while positive media is vital – isn’t it even more vital that articles rank high as well? Along these lines, one wonders how many in the PR agency world are cognizant of the new Google Video (below) from Google Engineer Matt Cutts which reveals “What should we expect in the next few months in terms of SEO for Google?”
While the American government has a master of public relations President Obama at its helm, the Internal Revenue Service has handled its PR crisis in a terrible manner this week when it came to handling the media.
Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.
This week, the drug rehab center which I run, Morningside Recovery Center was the subject of mistaken media reports worldwide and we learned a lot about the media world. Media reports ran which were often blatantly false – facts weren’t checked, rumors with unnamed sources were cited worldwide as if it was fact or true. People with agendas leaked information to serve their own purposes.
Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH). The firm will “be the most complete communications company in the world… channel agnostic… across paid, owned, earned and shared media,” according to agency CEO Dave Senay. His is a bold vision, to partner with brands and to serve consumers with content that is alluring and worthy of sharing. The firm is hiring from outside of the PR field, from ad agencies, consultancies and brand identity firms. It sounds to me like the creation of a marketing services company within a single corporate entity.
PR Changed By Tech, and Hire 5WPR, Edelman or Deloitte?
Ronn Torossian commentary on news pieces – In The New York Times this weekend, Paul Buchheit an investor said “We’re in the early days of the Internet. Every other industry will be eaten by tech.” In fact, public relations has completely changed because of the technology revolution – and undoubtedly will continue to change.