Brutally Foolish PR Move Puts Hotel in Hot Water

union-street-guest-house

It might end up being one of the most misguided PR mistakes of the year, and by now it’s likely you have heard about Union Street Guest House … but for all the wrong reasons. The hotel, located in a prime location on the Hudson River, decided it would be a stellar idea to actually […]

Why optimizing content for audiences trumps SERPs in 2014

content

Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.

How to Create a Better User Experience for Your Website

User experience

The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.

Zeta Interactive On The Ultimate Creative Advantage

David A. Steinberg

Big Data has been called many things: interesting, compelling, workable, complex, nuanced, overwhelming, helpful … many things. But, no matter what it’s called, the most important description of Big Data comes from how it is being used. Businesses who have implemented Big Data analysis correctly and simply, call it a great creative advantage.

Facebook Organic Reach at All Time Low

Facebook Pages organic reach at all time low.

Many Facebook business page managers noticed a significant decline in organic reach in the past few months. The situation is frustrating for business owners counting on Facebook to reach their consumers, but for Facebook, the focus seems to be more on the types of content that bring more value for the fans. Page managers are […]

David A. Steinberg On Why It’s ALWAYS been about Big Data

Data intelligence

Listen to the scuttlebutt online and in the news, and you might begin to think that Big Data is something “new,” but, in reality, data has always been one of the most vital aspects of any business operation. What you know, and when you know it can make or break any business operation. Further, how much you know, and how you can connect the dots, almost always puts you in a much better position for success – in any industry.

Top Five Ukraine Stories a Western Mainstream Media “Failed”

Donetsk

If you live to the west of Russia’s borders, what you see and hear from embattled Ukraine is not the whole story. And without the whole story, your version of truth turns out to be a lie. Below are some graphic stories that are necessary to share, if only to show the Donetsk independence movement side of a civil war brought on by major powers’ failure to compromise. Kiev’s new government has apparently been given a credit card to invoke a genocide of collateral damage

Zeta Interactive on Why Big Data Is a Big Deal

Big Data

If you wait for all the hype to die down, and all the dust to settle, it may be too late. Even as some industries are experiencing a myriad of benefits from Big Data, other businesses are sitting on the sidelines, watching and waiting. Well, that may feel safe to be a bystander, but two things are true about everyone who stands by and watches: first, they never reap the benefits of the action, and, two, they are not protected from danger by not participating.

Mark Cuban:  Naturally, He Was the One…

Mark Cuban

With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and then broadcast to the world.