The Public Relations Society of America (PRSA) has just awarded San Luis Obispo County marketing agency Verdin, four Awards for Excellence.
Quarterly Digital Intelligence Briefing, Econsultancy’s recent report produced in partnership with Adobe, interviewed over 1,000 respondents on the topic of web content management (WCM) and found out that generally, businesses’s CMSs aren’t easy to integrate with other technologies that will enable them to create and implement successful content strategies.
We have today many mobile devices enabling us to instantly read emails, access the internet, social networks and sending messages. But even if the possibilities are indeed at the tip of our fingers, we should be choosing carefully the moments when we decide to go online or text someone. Texting and driving don’t go very well together, as AT&T’s “It Can Wait” emphasizes.
It’s been a bad month in the world of automobile advertising as two companies have had to employ crisis PR: Ford and Hyundai.
There is often a cross-over between the world of advertising and PR, with another car manufacturer, Honda in tandem with their PR agency, doing it to superb and memorable effect back in 2008.
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.