Gus Drakopoulos On Breastaurants walking a fine PR line

When Hooters debuted the chain back in the 1980s, the uproar and raised eyebrows were the best PR, the company could get. Now, the home of wings and little orange shorts are an international brand, and their success is beginning to spawn a plethora of copycats hoping to cash in. The common parlance for these […]

Unique IndieGoGo Campaign Set to Fund New Multicultural Division

Lynch Archer PR Entertainment recently launched an exciting IndieGoGo campaign with donation perks ranging from exclusive access to audience seating at popular TV show tapings to not-so-easy-to-come-by invitations to “Hollywood” red carpet events, Timed to coincide with Hispanic Heritage Month, the objective of the LAPR Latino two-week IndieGoGo campaign is to raise venture capital for […]

Hyper Targeted Advertising Prank Leads to Broader Conversation

Facebook’s advertising practices have sometimes come under scrutiny for being too targeted to their intended demographics and for collecting too much user information to craft the ads. A few months ago, 27 year old marketer Brian Swichkow played a prank on his roommate to prove a point about Facebook’s data collection practices and to help […]

Kirk Chewning on how to Use Social Media Effectively in the Finance Industry

Using social media platforms for business is a great idea for any professional. Making friends, spreading content and relaying industry information is a part of creating a fantastic network. Focusing on effective techniques that make social media worth your time and energy are what you need to make an impact. Here’s what Cane Bay Partners has […]

How to Market Web Apps Online

With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating the web in providing great […]

Brandwatch Unleashes Twitter Hindsight

Twitter Hindsight

Brandwatch, the UK company that offers maybe the most intuitive social monitoring tech anywhere, has just released a full historical Twitter data feature. That’s right, Brandwatch users can now peek back into the first ever Tweets from 2006 with Brandwatch Twitter Hindsight.

MediaLink Aiding Unilever in Digital Revamp

Unilever hunt

Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy consult MediaLink will assist in the search.

Why optimizing content for audiences trumps SERPs in 2014

content

Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.

Defend Your Reputation: Google Bows to European Data Protection Law

Google burns

Google now has to remove search results related to your name, but only if you are European, and if those results are “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.”   Google lost a battle with the European court, and has to comply with its “right […]

How Businesses Can Learn From Kim Kardashian

Ronn Torossian Sitting

She may just be one of many pretty faces in her family’s ensemble cast reality show, but Kim Kardashian has once again found a way to stand out from the rest of her famous friends and relatives. And, she’s gone right back to the talent that brought her to the ball to begin with. Kardashian’s hot bikini spreads in US Magazine put the focus of the “K Family” conversation squarely back on Kim.