The Public Relations Society of America (PRSA) has just awarded San Luis Obispo County marketing agency Verdin, four Awards for Excellence.
Businesses’ CMS are NOT integrated with Digital Platforms and Technologies
2013-05-16 by
Quarterly Digital Intelligence Briefing, Econsultancy’s recent report produced in partnership with Adobe, interviewed over 1,000 respondents on the topic of web content management (WCM) and found out that generally, businesses’s CMSs aren’t easy to integrate with other technologies that will enable them to create and implement successful content strategies.
“It Can Wait” Campaign on the Dangers of Driving and Texting to Kick Off on May 20
2013-05-15 by
We have today many mobile devices enabling us to instantly read emails, access the internet, social networks and sending messages. But even if the possibilities are indeed at the tip of our fingers, we should be choosing carefully the moments when we decide to go online or text someone. Texting and driving don’t go very well together, as AT&T’s “It Can Wait” emphasizes.
Digital Marketing Budgets to Rise in the Future
2013-05-14 by
CMOs are pressured to gain new customers and increase sales, but at the same time, they face important budget challenges. They also have to keep up with the channel proliferation and they need to find out what are the capabilities they need and maybe outsource services.
10 Blog Uses for Nonprofits
2013-05-13 by
Thinking about starting a blog for your nonprofit but wondering how exactly a blog might make a difference? That may be because the blog is an unfa
Business to Business PR: When Advertising and Media Relations Clash
2013-05-12 by
It’s been a bad month in the world of automobile advertising as two companies have had to employ crisis PR: Ford and Hyundai.
There is often a cross-over between the world of advertising and PR, with another car manufacturer, Honda in tandem with their PR agency, doing it to superb and memorable effect back in 2008.
Average Daily Time Spent Online is on the Rise
2013-05-08 by
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
Are You Safe on Twitter?
2013-05-08 by
You might not think about this often, but broadcasting on the Internet includes some risk—How safe are you when you use social networks like Twitter? How much personal information about you is available online? Could posting on Twitter make you more likely to become one of the millions of Americans hurt by identity theft? When [...]
4 Pinterest Tips for Nonprofits
2013-05-07 by
From the standpoint of nonprofits, making use of social media networks such as Twitter and Facebook is a no-brainer. These online communities allow nonprofits to tell potential donors about their work, engage the public, and drive traffic to nonprofit websites. Pinterest, on the other hand, may be a bit more difficult to understand, from the standpoint of a nonprofit. How can pinning items to a virtual bulletin accomplish any of those above mentioned goals?
Top 10 Factors that Influence Purchase Decisions
2013-05-07 by
Never ignore the power of social media: 81% shoppers say that posts from their friends have directly influenced their purchase decisions. This, and more, in an infographic by Bigcommerce.
