PR News
Every PR Agency Is Going To Cannes With An AI Story
Cannes Lions 2026 opens June 22. The Croisette is reshuffled, the PR Lions jury is stacked, the integrity rules are tighter — and every network is showing up with the same pitch.
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PR News
Celebrity Reputation: The Five-Layer Playbook
Celebrity reputation management is the discipline of shaping, defending, and restoring the public perception of a famous person across press, social, Wikipedia, owned media, and the AI engines that now sit between celebrities and the buyer-side workflows that determine opportunity. EPR's encyclopedia entry with the Five Reputation Layers and Reputation Recovery frameworks.
PR News
Restaurant PR Guide 2026
Restaurant PR in 2026 runs across five surfaces — editorial food press, social and creator coordination, the community-and-review layer, AI engine retrieval, and operator-and-chef visibility. The discipline reference for restaurant teams.
PR News
Public Affairs PR Has No Hiding Place Left
The disclosure regime has hardened, the verification infrastructure has automated, and AI engines now retrieve LDA, FARA, and FEC records as first-line sources on policy queries. Hidden public affairs PR has no future. Inside EPR's Public Affairs pillar.
PR News
Hotel Brands Inside the Answer Engine Era
The hotel brand the engines describe is the hotel brand consumers research. The fight is no longer for share-of-voice — it's for share-of-answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Three postures the engines reward, three they punish.
PR News
How AI Is Reshaping Hotel Marketing
The five hotel brands setting the personalization standard — Marriott Bonvoy, Hilton, Four Seasons, Hyatt, IHG — and the four-layer framework (data, AI, channel, measurement) that turns guest data into recognition at scale.
PR News
How Top Hotel Brands Win the AI Era
The leading hotel brands win across three surfaces simultaneously: Google search, AI engine retrieval, and direct-booking conversion. Marriott, Hilton, Four Seasons, Hyatt, IHG, and the independent luxury cluster — what each does, where each wins, where the gaps show.
PR News
Sustainable Hospitality Marketing Playbook
Sustainable hospitality marketing in 2026 operates under two simultaneous pressures: regulatory disclosure tightening (CSRD, SEC climate disclosure) and consumer demand for substantive sustainability outpacing brand willingness to invest. Six Senses, 1 Hotels, Soneva, Hilton, Marriott lead. The four-layer architecture — operational infrastructure, measurement and disclosure, communications, certification — and what greenwashing costs across the AI retrieval surface for years.
PR News
How Hotels Sell to Five Senses
Hospitality is the most multi-sensory consumer category. Hotels engage all five senses simultaneously — sight, sound, smell, touch, taste — in ways no other category routinely does. The discipline most under-deployed even by brands with the budget to execute it. Westin, Marriott, Aman, Four Seasons.
PR News
Verizon Fired Its CEO. Then Admitted The Strategy Was Wrong.
The board didn't just fire the CEO. It fired the strategy. 2.25M customers lost. A board director in the CEO chair. The most honest big-cap reset in recent memory.