Promoting Beauty Products Social Media


Social media and the beauty industry go together like lipstick and mascara. Together, attention grabbing, intriguing and virtually unstoppable. Promoting beauty products online can effectively harness the share power that social media platforms provide in order to successfully market, create product awareness and to highlight the best features and benefits of make-up and other beauty […]

Orogold Cosmetics Examines the Anti-Aging Sector


International Skincare giant OROGOLD Cosmetics offers its take on the future of the anti-aging industry and examines the factors behind the unsurpassed growth of the anti-aging sector. Barring the year 2009, the world cosmetics industry has witnessed a steady growth of about 4% each year between 2004 – 2013. The beauty industry is one of […]

How to get a Public Relations Internship


Getting your foot in the door and setting the ground work to achieve a position in public relations, typically requires time spent in an internship. Communication students, marketing professionals and individuals passionate about writing and media will be excellent candidates for a PR internship and be able to successfully immerse themselves into the industry by […]

Growing Your Business Through “Media Disruption”


The digital world is rapidly changing. Content creators and distributors constantly seek new ways to reach their target audience and get their message across. Content evolution seems to be growing more quickly than ever before. No sooner is one strategy in place when the media playing field gets turned around, and you’re trying to adapt […]

Guide to Effective Remote Working


Working remotely has definite advantages. You avoid the hassle of commuting to work and you can have a more flexible schedule. There are, however, certain pitfalls that can accompany working at home. For better or worse, more and more companies are allowing employees to work remotely. Let’s look at some of the ways to make […]

Creating a Personal Brand in the Financial Industry


The importance of creating a personal brand for your company in the financial industry cannot be overstated. More than ever, people distrust big faceless corporations, and creating a unique personal brand can help overcome that. By creating a brand persona, you are in a sense creating a person that will make your clients and customers […]

The Complete Beginner’s Guide to Networking


In today’s world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established. Throwing millions of dollars at ad agencies won’t make you a leader in the industry – but spending time creating and nurturing relationships with others will. There are a few […]

Dr. Chauncey Crandall & PR Students


Whether one is a constant teacher like Dr. Chauncey Crandall, or a student of the arts, wise citizens are always learning. Like many others, Theresa Graham a student of the Department of Journalism at Indiana University has a public relations assignment which she is asking any participants to assist her with.  She may be reached […]

Do it Yourself Public Relations, To DIY or not to DIY your PR


Whether you run a large organization or you’re self-employed, you’ll find that a little public relations goes a long way in getting your name out there. Thanks to the Internet, do-it-yourself PR is easier than ever, so here are some ways you can self-publicize. Learn the PR Basics Although it seems easy, PR has a […]

Public Relations vs. Media Relations


Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]