Marketing vs PR: Overview of Difference and Comparison

The Basic Difference between Marketing and PR A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships. The scope of PR is based on emphasizing the business name, brand and product or service offering. For some businesses, these […]

MediaLink Aiding Unilever in Digital Revamp

Unilever hunt

Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy consult MediaLink will assist in the search.

#AskCommish goes awry: Ronn Torossian Tips

Ronn Torossian

Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.

Ronn Torossian Reveals $11.33 Billion Dollars Spent On PR In 2013

Ronn Torossian Sitting

And they are here — The estimated 2013 spending for public relations efforts in the United States is 11.33 Billion dollars, with current forecasts projecting an increase to 13.52 Billion by 2018. While those are staggering numbers, $283 billion is the estimated number spent on advertising in 2013. Just amazing numbers, which are available via IBIS World market research.

Ronn Torossian on Even More Reasons To Do PR

Ronn Torossian

Lee Haney, bodybuilder and former Mr. Olympia once noted “PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” And indeed while that has always been true and its always reinforced for me, a recent survey I read in Corporate Responsibility (CR) Magazine reconvinced me yet again (not a hard thing to do).

Ronn Torossian on Rolling Stone, Big Brother 15 & The Marine Corps

Ronn Torossian

The Navy and Marine Corps believe they can shame sexual offenders and reduce others from following in their footsteps. Both military divisions will begin publishing their own versions of a sex offenders list on their home pages as part of an effort to crack down on sexual assaults. Interestingly, they intend to publish both convictions and acquittals.

PR Resources: Adap.tv In-Target Audience Optimization for Video

adaptv_logo

The video advertising platform Adap.tv launched In-Target Audience Optimization, a technology that helps advertisers deliver ads more efficiently to their demographic audiences measured by acknowledged services such as Nielsen Online Campaign Ratings and comScore validated Campaign Essentials.