Do it Yourself Public Relations, To DIY or not to DIY your PR

Whether you run a large organization or you’re self-employed, you’ll find that a little public relations goes a long way in getting your name out there. Thanks to the Internet, do-it-yourself PR is easier than ever, so here are some ways you can self-publicize. Learn the PR Basics Although it seems easy, PR has a […]

Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. Media relations accomplishes one goal, and public relations accomplishes another. Public Relations Public relations act of connecting and communicating with all the various publics that a business or organization may have formed a relationship. These […]

Treasury Wine Estates Seeks A PR Agency

Treasury Wine Estates (TWE), Stags’ Leap Winery in Napa, CA is seeking a PR Agency.  The ideal proposal should outline a strategic and creative campaign for the brand that would begin early 2015 and continue through September as necessary. Stags’ Leap is a storied winery in Napa Valley and needs to be bolstered with a […]

Everything You Need to Know About the Public Relations Job Interview Process

Public relations is an exciting and dynamic field. It’s also very competitive, so if you are fortunate enough to land a job interview you want to make sure you’re well prepared. Since public relations is all about generating publicity and making a strong impression, you will have to do some PR of your own when […]

Marketing vs PR: Overview of Difference and Comparison

The Basic Difference between Marketing and PR A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships. The scope of PR is based on emphasizing the business name, brand and product or service offering. For some businesses, these […]

MediaLink Aiding Unilever in Digital Revamp

Unilever hunt

Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy consult MediaLink will assist in the search.

Ronn Torossian Tips: #AskCommish Goes Awry

Ronn Torossian

Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.

Ronn Torossian Reveals $11.33 Billion Dollars Spent On PR In 2013

Ronn Torossian Sitting

And they are here — The estimated 2013 spending for public relations efforts in the United States is 11.33 Billion dollars, with current forecasts projecting an increase to 13.52 Billion by 2018. While those are staggering numbers, $283 billion is the estimated number spent on advertising in 2013. Just amazing numbers, which are available via IBIS World market research.

Ronn Torossian on Even More Reasons To Do PR

Ronn Torossian

Lee Haney, bodybuilder and former Mr. Olympia once noted “PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” And indeed while that has always been true and its always reinforced for me, a recent survey I read in Corporate Responsibility (CR) Magazine reconvinced me yet again (not a hard thing to do).