5 ways PR can Increase your Non-Profit Success


Ronn Torossian believes that service is ingrained in our country’s DNA. That’s one of the reasons he founded the Ronn Torossian Foundation. Seeing volunteers step up and selflessly take on a huge challenge is exciting and inspiring, giving them an opportunity to make a difference together is an even bigger thrill. No matter what your […]

Revealed! 4 secrets of negotiations for powerful women


Is it true that women can’t bargain? As a matter of fact, women can master negotiations just as well as men. During a business meeting that involves negotiations, women don’t like to be antagonistic or importunate; they hate to intimidate an opponent because they don’t want to hurt feelings and create a hostile environment. Rather than […]

When Business Battles Labor who wins the PR battle?


Sometimes, when it comes to corporate or consumer PR, a win – even a legitimate win – is anything but a victory. Recently, labor advocates celebrated a major win after a federal agency said, when considering liability issues,  McDonald’s corporate operations can be combined – or considered together – with its thousands of franchisees. Ronn […]

Can gossip ruin your employee engagement?

Cross talk

There’s a major difference between speaking about someone and speaking to someone at work. When you are collaborating, sharing ideas, and welcoming feedback you are speaking to that person (manager, colleague, boss, supervisor, etc); when you are speaking about the people in the office, you are gossiping. Gossip leads to decreased productivity because instead of doing something fruitful, you’re being distracted. Can chitchat ruin employee engagement? Yes, it can.

Defend Your Reputation: Google Bows to European Data Protection Law

Google burns

Google now has to remove search results related to your name, but only if you are European, and if those results are “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Google lost a battle with the European court, and has to comply with its “right to […]

How office furniture design leads to better business

Office furniture

If you run a business, you’re concerned with keeping your employees as focused, efficient, and productive as possible. The design of your office space can play a bigger in role in this than you may realize. Old design approaches had rows of cubicles, with workers all toiling away at their desks. When employees spend day after day in a maze of little cubicles, it’s easy to become demoralized. It also leads to wasting time looking for coworkers, trying to find a meeting room, or being distracted by the people chatting in the adjacent cubicle.

3 Things You Should Never Forget in a Negotiation


Business people in general assume that good negotiators are aggressive and adversarial. According to them, if you want your partners to like you, you should agree with everything they say and don’t get involved in a negotiation. Believe it or not, that’s not the way to do it.