The pukka press release is that special content that makes jurnos happy in the morning, that inspires them to cover a story, despite its clear commercial purpose.
Newscom Pixation Images Helps You License Creative Content for Commercial Use
2013-04-25 by
Images are critical for developing quality online content , this is why Newscom launched Pixation Images, a new platform for licensing creative content for commercial use.
All Press Is Not Good Press – How About The Uses of Negative Advertising
2013-04-22 by
Within the Public Relations arena, there is an oft-heard debate about if all press is good press – and opinions differ. Some say just spell my name right – and of course others would say ask Carnival Cruises, Tiger Woods or many others who have been slammed by the media if all press is good press.
PressKing Relaunches Overhauled Interface, More to Come
2013-04-18 by
PressKing is an all-in-one media room, that makes some aspects of PR more affordable and more accessible to of start-ups and small businesses.
Facebook Strategies to Get “Likes” that Make You Look Like an Idiot
2013-04-12 by
If you are aware of strategies to get Facebook likes that are more annoying than the ones mentioned in this article, please share them with us in the comments.
How Online Search Is Becoming More Like Offline Search
2013-04-11 by
Brand reputation is playing a bigger role in the success of your website. Take your website traffic cue from offline search strategies.
Tips for Reducing Your PR Budget
2013-04-05 by
In today’s economic world, cutting on your budget or marketing is really difficult as each criterion to market a company got many hurdles and to meet this up, a smart budget is obviously needed.
How to Use Free Giveaways to Maximize Sales
2013-04-03 by
The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.
Mediaco Brings Newsroom Mindset to Weber Shandwick Customers
2013-03-30 by
Companies that opt for Mediaco will benefit from the experience of over 100 Weber Shandwick specialists including: brand planners, editors, user experience designers, writers, SEO experts, media planners, producers and more.
Mollom Moderates User-generated Content at Enterprise Level
2013-03-20 by
By simplifying the content moderation process, Mollom provides significant ROI for brands seeking to increase their social footprint.
