How to Market Web Apps Online

With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating the web in providing great […]

Predicting Ebola and 3 Other Ways Big Data Is Changing The World

It’s a lot of geek speak.  Data mining. Analytics. Information Processing. All of these comprise what techs call “Big Data,” and it’s the method which businesses analyze massive amounts of data to make better decisions.  The data has always been out there, but now that it can be collected and analyzed at lightning speed, the […]

MediaLink Aiding Unilever in Digital Revamp

Unilever hunt

Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company’s global digital effort, global strategy consult MediaLink will assist in the search.

5 Points that can help strengthen your negotiation techniques


Being able to negotiate well is important for your career, and can make a difference in what jobs, promotions, and income levels you attain. If you are a sales person or entrepreneur, then you may be involved in negotiations every day, dealing with client needs and people in your own organization.

Udi Avshalomov, MapR Technologies, Inc., & More: Big Data Conference

ted dunning

As big data continues to grow in the business community, a conference will be held in Israel entitled “Big Data Everywhere” on June 22nd – and hosted by HP Vertica at the HP Software offices in Israel. Approximately 200 corporate attendees are expected, and the event will feature tutorials & presentations on practical applications for big data.

Are your negotiation techniques really effective?


Are you a competent negotiator? Do you truly believe that your techniques are efficient? A lot of people in business negotiate via the zero sum process. Basically, they decide what their goal is, increase that goal by 10 to 20% and they start making concessions to get to a good result. The secret to good bargaining is to stick to your guns. You have to be reasonable though, nobody likes an arrogant negotiator with way too many expectations.

Interacting Technology Hires 5WPR


Interacting Technology Ltd has hired 5WPR as PR firm of record. Interacting Technology’s consumer facing product, Moovz is a brand new social networking platform designed for the gay community.

Cybertech 2014 Conference In Israel


The CyberTech 2014 conference and exhibition will provide a platform for dozens of major companies alongside young startups, on January 27-28 at the Israel Trade Fairs & Convention Center.