For a very long time, Google’s AdWords has been the main contender of online ads due to the sheer volume of search engine users that utilize Google, but now Facebook is set to release a new ad network next week. The most important change that the Facebook ad network promises to bring is an easier […]
Fashion is a notoriously fickle industry. But like anything else, to be successful, you need to be noticed, appreciated, and understood. Or at least talked about incessantly. How can your business get an edge? Particularly when you are trying to break into the market. Success can – and often does – come down to adequate […]
With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating the web in providing great […]
It’s a lot of geek speak. Data mining. Analytics. Information Processing. All of these comprise what techs call “Big Data,” and it’s the method which businesses analyze massive amounts of data to make better decisions. The data has always been out there, but now that it can be collected and analyzed at lightning speed, the […]
Edelman hosted its sixth Academic Summit last week at DePaul University in Chicago. We had over 80 professors of communications, marketing and public relations for a three day event. Many of our clients, including HP, GE, Starbucks, SC Johnson, Samsung, Darden, Gap, CVS Caremark, DMI, ConAgra and Mars, spoke to the academics.