Future of YouTube and its Advertising Model

youtube ad model

YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their stream has gradually become choked […]

4 Big Data Mistakes You Can’t Afford to Make by Gennady Barsky

big data mistake

Is there anything hotter than Big Data these days? Everyone seems to want in on the latest and greatest technological advance of this century. And, who can blame them? There are massive advantages to jumping on the Big Data bandwagon…as long as you do it the right way. Unfortunately, far too many people just dive […]

Public Relations Acts as a Slingshot for Startups

public relations startups

  -Learn how using a strong Public Relations plan from the begginning, can help slingshot your startup in this guide by 5WPR CEO Ronn Torossian- The use of public relations can mean the difference between a failing business and one that catapults to success. Public relations is the spread of information from your business to […]

How Millennials Consume the News

millenials consumer news

When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the Millennial generation. How is this possible? Millennials are not watching network news! Every business that is in the know understands the […]

Smartwatch: Innovation or Idiocy?

smartwatch ronn torossian

The CEO of 5WPR Ronn Torossian, discusses whether or not – the Smartwatch craze – is warranted or a fad. Apparently everyone in the mobile sector thinks you are clamoring to wear your phone on your wrist. This obvious assumption has market analysts asking another very important question. Is there really even an actual smart […]

Why Retailers are Warring with Apple Pay  


Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad. This idea has been around for quite some time and Google was the first to market with Google Wallet. Both ideas allow users to simple go to a register, pull out their […]

General Electric and the future of Big Data


Big Data has always been a big commodity, but many businesses are not sure how to capitalize on the benefits. General Electric, however, has found a way to not only harness Big Data, but also share with other companies. With Big Data becoming more and more essential, this strategy is something that can’t be missed. […]

Zeta Interactive Says Big Data Works Fast after Black Friday


Notice anything different about your social media news feed and online advertising since Black Friday and Cyber Monday? Well, if you shopped for anything online this past week or two but didn’t buy, you can expect to see it reflected back at you for the immediate future. Shop for a fire pit this holiday? Expect […]

Biggest Tech Trends of 2015 To Watch Out For  


Most of us can barely comprehend the enormous shifts in technology over the past year or two. These shifts promise to shape our economy and the way we live our day-to-day lives for decades to come. Automation. Robotics. 3D printing. Even cheap new computer chips that are barely visible to the naked eye. Here are […]