While Denver’s PR market is growing rapidly, there’s another city in Colorado – Silverthorne – which is now seeking a PR firm, and willing to pay 5-8K per month for the right firm.
The firm has many exciting initiatives and seeks a firm to tell the right story. Areas of focus in the media which they wish to increase awareness around: Things to do in the area, Attract new business and investor interest, and to attract more visitors to local businesses.
Its already a great ski country – and surely part of the successful agencies approach will be to show that they know ski culture and ski resorts.
Silverthorne further seeks to expand awareness around the opening and partnership with Lake Dillon Theatre Company, celebrate milestones in the groundbreaking, memorialize projects and partnerships for future marketing, awards, grants, and/or presentations.
Key messages to be exposed are how the city is growing, vibrant, transforming, it’s a great place to live, work, play, open a business. They seek guidance on how to further communicate this message.
The assignment seeks an agency versed in social media, to update all social channels, issue press releases, work with video content – and create an upgraded brand for the entire city. Participating agencies should include both traditional and non-traditional PR approaches in the proposal presented.
Great opportunity for the right firm!
The full proposal may be seen here.