100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

As general as the term may be, content marketing is the trend of the year. According to the B2B Content Marketing Benchmarks, Budgets and Trends – North America survey by the Content Marketing Institute (CMI) and MarketingProfs, 9 out of 10 marketers will be using content marketing in 2013, with an average of 12 content marketing tactics, a significant increase when compared to previous years, when they were only using 8 tactics. The statistics reveal even more: in 2012, B2B marketers were spending 33 percent of their marketing budgets on content marketing, and 54% said they will increase their content marketing spending in 2013.

Content marketing tree

(Image © bröc – Fotolia.com)

With so many marketers competing, you will need to define a content strategy that works for you. We’ve hand picked 100 content marketing tools and sites that will assist you in your efforts. From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease; to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some of the trendiest, most popular sites and tools for content marketers.

B2B Content Inspiration and Ideas; Research; Creation and Content Curation; Publishing and More

  1. DivvyHQ is the Content Marketing Industry’s first spreadsheet-free editorial calendar application built specifically for professional content producers. Within one easy application,  you can manage your content ideas, editorial team, production process and deadlines. With DivvyHQ, it is possible to organize and successfully execute your demanding and complicated content marketing initiatives.
  2. Scribe delivers the exact content marketing process that helped Copyblogger evolve from a simple blog into a software company with 100,000+ customers – and it will work for your business, too. WordPress users are advised to check out Scribe for WordPress.
  3. Intigi helps marketers find, curate, and share engaging content so they can build their company’s thought leadership and increase qualified website traffic.
  4. The Content Marketing Institute: the clue is in the name. The site offers educational resources to help you navigate how to get started or improve your content marketing efforts.
  5. HubSpot Academy: superb resources, including ebooks, hot to articles, webinars, and much more. Check out the Marketing Grader to see how you’re doing with your marketing online.
  6. LinkedIn: LinkedIn Answers will be discontinued January 31, 2013 – a puzzling move, given the rise of Q&A communities. Nevertheless, LinkedIn continues to remain a good source for content ideas through other popular LinkedIn channels including LinkedIn Polls, Groups, or status updates.
  7. Quora: you are probably familiar with what Quora is all about: ask any question, get answers from people with real experience, and blog about what you know.
  8. Yahoo! Answers: a veteran, and often abused by spammers, this is still a great source of content ideas. Tip: browse by categories, and select most popular to see what’s hot.
  9. Conferize: discover new conferences and join the action as it happens: people, conversations and content.
  10. Content Marketing World 2013: an event you shouldn’t miss, for obvious reasons. Content Marketing World is the largest gathering of content marketing professionals in the world. In 2012, over 1,000 marketing and PR professionals from 23 different countries attended (including Level 3, Google, SAS, Qualcomm, Paychex, Aon, IBM, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix hundreds of other leading small and large brands).
  11. The Consumer Barometer is a global effort by IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase. To better understand this journey, the Consumer Barometer provides insight into past purchase behaviors and, as well as a perspective on how consumers interact with the internet as a source of information for informing purchase decisions.
  12. Contently powers content creation for cutting-edge brands and forward-thinking media companies. It also empowers professional journalists and bloggers to build careers doing what they love.
  13. Skyword is a software-as-a-service company that helps organizations reach and engage customers with quality content that’s specifically designed to succeed in search and the social web – two primary ways consumers get information today.
  14. InboundWriter: content optimization application  for writers and online marketers. It lets you create and manage all your content securely within the comfort of your workflow and from the freedom of any browser, with real-time access to search and social media intelligence about your target audience.
  15. Trapit scours the web for you 24/7 to discover up-to-the minute, personalized content on your favorite topics and interests.
  16. Newsgrape connects readers and writers. It serves more perspectives on current topics and presents your articles to a larger audience.
  17. Compendium is a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel.
  18. GatherContent: plan, organise, and collaborate on website content.
  19. Scoop.it aims to give professionals a voice to share important ideas with the right audience, as way to increase their visibility online. It serves for inspiration, but also for content curation.
  20. Buffer is the easiest way to share the great links, pictures and videos you find to Twitter, Facebook and LinkedIn.
  21. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.
  22. Silk is a web-based platform that allows content creators to provide their content in a more structured manner on the web.
  23. The New York Times Compendium invites readers of The New York Times like you to use articles, imagery, videos, and quotations to tell your own stories using New York Times content.
  24. Glossi – lets you create and share your own digital magazines. No design or technical skill required. All that’s needed is an idea.
  25. Flockler – publish your own social magazine.
  26. Paper.li – create your own online newspaper in minutes. Automatically find, publish and promote, engaging articles, photos and videos from across the web.
  27. Artery enables you to your digital content; direct-to-fan selling for whatever you make and whoever you make it with (art, music, photography, templates, software, books — whatever you create)
  28. mYYnews: pursue your passions and interests by assembling your own individual newssite
  29. Storify helps making sense of what people post on social media.
  30. Listly lets you curate the Web’s best social lists on Listly or right on your site
  31. Unseenideas aims to be the world’s first marketplace for unpublished ideas, concepts and campaigns – an idea-based agency/creative search engine.
  32. Newsle is by far the best news aggregator ever created, because it focuses on people. Find out who are the most prominent people in your circles, and where they appear in the news. This helps if you tap the power of interviews to add relevant, influential, expert voices to your site.
  33. Issuu: publish and share your publications for free and embed on websites, blogs, and social networks.
  34. CurationSoft: discover, review and curate content from Wikipedia, Slideshare, Google Blogs and News, Blekko Blogs and News, YouTube, Twitter, Flickr and ANY RSS feed you want.
  35. Daylife Publisher Suite: publish gorgeous apps and content with a few clicks. Content Apps include beautifully pre-formatted photo galleries, polls, timelines, rivers of related content, Twitter feeds, and many more. A curatorial dashboard lets you control both the sources and relevance of the media that automatically populates selected apps.
  36. Innoblogs is a collaborative corporate blogging platform. Innoblogs allows a company or organization to use blogging across all departments to attract and convert customers through targeted search engine optimization and a 3-tiered customer conversion engine.
  37. OneSpot transforms your content into powerful and profitable content ads: create, distribute, retarget, and measure your content as ads.
  38. Kapost provides a Content Marketing Platform to enable brands to succeed as publishers.
  39. Help A Reporter Out (HARO), a service of Vocus (NASDAQ: VOCS) connects reporters with sources. This is  a bridge between journalists and publicists; allowing journalists to find the sources they need, while allowing sources to reach journalists in a SPAM-free, socially connected way.
  40. Smart Marketing Page (SMP) by Business Wire is a new communications platform that leverages the best content from marketing and public relations to create an SEO-enhanced, interactive multimedia news and information experience for consumers, reporters and target audiences.
  41. Zerys is a project management tool designed specifically for content projects, and a  writer marketplace with thousands of professional, freelance writers.
  42. MyBlogGuest, the web’s first  platform connecting freelance bloggers with publishers.
  43. ContentBLVD – just like MyBlogGuest, but with an option for bloggers to request payment for their articles.
  44. SEMRush: From researching how products are advertised to finding the best way to phrase advertising text – SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.
  45. YouTube: Check out the most popular videos of the day, to see what’s trending, and how the trends can apply to your content strategy.
  46. ARC™ engagement platform is a multimedia and social media platform designed to provide public relations practitioners with a dynamic tool for engaging and interacting with customers via any online location.
  47. PitchEngine is the premier content creation tool for publishing beautiful marketing messages to the web and mobile.
  48. MultiVu, PR Newswire’s multimedia and broadcast services division, offers a suite of audio, video and multimedia production, broadcasting and distribution services that bring new life to your communications.
  49. Recorded Future allows you to better understand your competition, by aggregating and measuring media coverage; quickly summarize rumored product releases for an industry over the next twelve months; and finding meaningful stakeholder connections.
  50. Storyful helps journalists, broadcasters and publishers filter breaking news, trending stories and local sources from the noise of social media.
  51. BetaKit is a new publication dedicated to providing original, real-time reporting and analysis of emerging technology news and global innovation.
  52. Linkdex helps you identify and build relationships with the influential authors in your market; build links across relevant, influential sites owned by these authors; optimize your website content; and more.
  53. Twitter Counter Top 100: see who are the top 100 Twitter users, check out their updates to learn what makes them popular.
  54. TweetLevel is a Twitter measurement tool created by @jonnybentwood at Edelman. The tool helps you identify what web links are shared the most; which are the influencers in your niche; and so much more.
  55. PRWeb – Online news and press release distribution service for small and medium-sized businesses and corporate communications.
  56. PR Newswire – news and information distribution services for professional communicators.
  57. Business Wire – commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide. A professional service, highly recommended.
  58. MarketWire – newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.
  59. Yahoo! News – a convenient place to find headlines from local to world news sources across the Internet. More popular than Google News, Yahoo! News is more than a news search engine.
  60. Google News – a news search engine – check out the featured news, and top stories for content ideas.
  61. blekko is a consumer facing search engine focused on delivering high quality, relevant, spam-free search results. A brilliant tool to find truly relevant content.
  62. Alltop PR – indexes various PR resources, randomly categorized, submitted by website owners and approved only if they meet a set of quality requirements.
  63. Summify creates a beautiful daily summary of the most relevant news from your social networks, and delivers it to you by email, web or mobile.
  64. Everything PR – hopefully you already know who we are and what we do. If you don’t, stick around.
  65. Business Exchange – by BusinessWeek, content aggregator for business professionals. We already reviewed this, please follow this link for more information.
  66. Pressat provides a cost effective press release distribution service to multiple media outlets across the United Kingdom.
  67. PlagSpotter is a duplicate-content checker that allows users to put their webpage URLs in to start an Internet duplicate-content scanning and detection process.
  68. 9Slides is a powerful communication tool, which allows users to create unique online experience using existing presentation videos and slides.
  69. Slideshare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.
  70. Piktochart allows you to create search-engine friendly infographics with ease.
  71. Visual.ly is a one-stop shop for the creation of data visualizations and infographics.
  72. Zeeik is a social video curation website (self declared a video Wikipedia). The site allows users to collaboratively curate videos for zeeiks
  73. Popcorn Maker makes it easy to enhance, remix and share web video.You can combine video and audio with content from the rest of the web — from text, links and maps to pictures and live feeds.
  74. Prezi is a presentation tool that helps you organize and share your ideas.
  75. Smashwords is an ebook distributor, which helps authors and publishers to distribute ebooks to the world’s largest ebook retailers.
  76. SocialCrawlytics allows you to identify your competitor’s most shared content.
  77. Open Marketing Blog: Open Marketing is an online marketing-services agency specializing in content marketing and inbound marketing. There’s a lot to learn from them.
  78. Marketo’s Modern B2B Marketing blog and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results.
  79. Content Rules Blog: from strategy guidelines for Global Content Creators, to tips for creating better, and more interesting, content, Content Rules has got it all. And they are among the best in the business. Clients include Adobe, Cisco, Google, NetApp, PayPal, and VMware.
  80. The Content Wrangler Blog: founded by Scott Abel, a content management strategist, this is a treasure trove of tips and ideas for effective content marketing strategies.
  81. PR Daily News: I am sure all PR professionals subscribe to this. From grammar tips to surveys, analysis and breaking PR news on PR professionals and firms, PR Daily offers a wealth of tools and ideas to help you create better content every day.
  82. Vocus Marketing Suite – a powerful, next-generation marketing experience that delivers leads, sales and new customers by integrating social, search, email and publicity into one smart suite.
  83. Curata, business-grade content curation software, can easily find, organize & share relevant content for your business.
  84. StoryCrawler: an invaluable tool for public figures, public relations professionals, businesses, elected officials and beyond—essentially anyone whose life or business runs on data. It empowers users to effortlessly monitor and manage the influx of information.
  85. Marketing.AI Content Marketing Software: plan for, deliver and track performance of your marketing content in relation to target buyer personas. Drive more traffic, leads and sales from the right ones.
  86. Cadence9 is online software and marketing automation tools that will enable you to constantly post relevant and timely content.
  87. Spectate’s inbound marketing software platform provides you with a one-stop shop focused on multiple inbound and outbound channels to maximize your online marketing presence, including content creation, social media, SEO, emails and newsletters, and more.
  88.  WriterAccess is a content marketplace connecting 3,000+ customers with 5,000+ US-based writers.
  89. WordVision tracks the performance of content published on your website or blog.
  90. Curation Station is a proprietary, hosted software solution which allows users to gather information, select the items that fit their goals, and then distribute them effectively, easily and with minimal IT costs. It  can add value to your business, customers, employee teams, and clients by providing up-to-date content on any subject matter.
  91. Percussion’s software is the next generation in web content management. Delivered as a highly usable, affordable, and flexible software package, Percussion has transformed how you manage your content, making it easier than ever to accelerate your content marketing initiatives.
  92. B2B ContentEngine curation and content marketing software gives you the tools you need to accelerate the benefits of content marketing with curation and social sharing.
  93. PageOne Curator enables businesses to create and publish vibrant, interesting content using curation in half the time it takes to write it from scratch.
  94. Pearltrees is a visual and collaborative curation tool that allows users to collect, organize and share any URL they find online as well as to upload personal photos and notes.
  95. BagTheWeb helps users curate Web content. For any topic, you can create a “bag” to collect, publish, and share any content from the Web.
  96. Bundlr: create and share bundles of content: articles, photos, videos, tweets, quotes and links. Real-time breaking news from your sources, event wrap ups with a collection of online feedback, a selection of the most relevant content on your area of expertise.
  97. YourVersion is a platform that allows you to discover the latest stories on the topics you care about, all in one place.
  98. Diigo provides a browser add-on that can really improve your research productivity. As you read on the web, instead of just bookmarking, you can highlight portions of web pages that are of particular interest to you. You can also attach sticky notes to specific parts of web pages. Unlike most other web “highlighters” that merely clip, Diigo highlights and sticky notes are persistent in the sense that whenever you return to the original web page, you will see your highlights and sticky notes superimposed on the original page, just what you would expect if you highlighted or wrote on a book! You can also collaborate with other Diigo users, and share your work on the web.
  99. Qrait: a real-time curation platform designed to fulfill the needs of content curators and reduce information overload for the rest of us.
  100. Shareist helps you create great content:capture your ideas; easily incorporate text, links, videos, tweets, quotes, images, and products; connect and publish to your CMS systems and blogs; share content on your social networks with a click; export your content for use anywhere, such as email newsletters, and eBooks.

New Additions, Suggested by You

The content curation and marketing tools below were suggested by you in the comments, or via email. The list will be updated with new entries as we receive the tips, and it will also be featured in a special article, inspired by our readers.

  1. Suggested by Mark Tilly, of target-info.com: MyCurator enables you to find the content you want, and it actually reads your blogs, feeds and alerts for you. The full text and images from each article are available in the WordPress editor as you curate a post. The link to the original article is already inserted into the post for proper attribution.
  2. Suggested by Trace Cohen: Launch.it is a community-sourced site with content exclusively from those who know their products best: public relations professionals and entrepreneurs.
  3. Suggested by Alexandre Vandermeersch: Dialogfeed is a tool to curate, optimize & republish your social media content & conversations, right on your website.
  4. Suggested by Kelly Hungerford: Savepublishing.com, a free bookmarklet that finds the tweetable sentences on any web pages, saving you loads of time.

There are many other sources that could assist your develop content marketing strategies that work – we barely scratched the surface. We also expect to see many other content-related startups in 2013, as content marketing becomes more than a trend: a necessity. Feel free to drop your suggestions in the comments below, or, if you mention a startup, shoot me an email to be included in our 2013 startups to watch series.


  1. Cedric says

    Excellent way of explaining, and nice article to get information about my presentation
    topic, which i am going to deliver in university.

  2. Jim says

    Its funny to see Content “Marketing” tools for PRs as your headline…I thought content marketing was for, well, marketers, not PRs.

  3. Laura Spaventa says

    Hi Liliana,

    Thank you so much for mentioning the Vocus Marketing Suite, HARO, and PRWeb. We appreciate the shout outs!

  4. Ray Horan says

    Thanks for including Marketing.AI on the list Liliana.
    You’ve compiled a fantastic list, I’m looking forward to reading more of your posts.

  5. says

    Liliana, thank you for including Paper.li in your top 100. It’s a great list that you’ve put together and I’ll be certain to share it with our community.

    I would like to add the service Savepublishing.com to your list as well. The service identifies Tweetable sentences within text and is an enormous timesaver. It’s a must have for anyone on the social frontline and is one of my top 5 tools used daily.

  6. says

    Great list. I would add http://www.dialogfeed.com, our solution for social streaming & curation. It is used by medias & brand to stream social content to sites but a new upcoming feature enable to generate previews of curated articles, for widgets to embed on site. A great way to easily offer interesting content on a website.

  7. says

    You should check out and add Launch.it to this list as well. It’s a free self-publishing news platform for PR professionals, agencies and brands to launch and socialize everything new. Their goal is to be the most comprehensive direct-to-customer source for the timeliest news of all new products, services and ideas to make sure that they can be found, discovered and shared.

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