Corporation for Public Broadcasting Issues Publicity RFP

The Corporation for Public Broadcasting (CPB) is seeking a firm to provide strategic communications advice to CPB regarding: (a) the structure and focus of its corporate mission and vision statements (b) the advancement of current initiatives on Veterans and Health issues; and (c) the development of two planned initiatives concerning how public media can: (1) help strengthen our civil society and (2) explore the current state and future of work in America against a backdrop of social and technological change.

The Corporation for Public Broadcasting (CPB),  a private, not-for-profit, non- governmental corporation authorized by Congress in 1967 through amendments to the Communications Act of 1934. CPB is exempt from taxes under Section 501(C)(3) of the Internal Revenue Code. CPB promotes non-commercial public telecommunications services (television, radio, online, and digital) for the American people. CPB also provides financial support and a variety of services to more than 1,400 locally owned and operated public television and radio stations nationwide. Such support helps guarantee universal access to public broadcasting’s educational services and programming, and ensures that stations can exchange program materials through a national system of interconnection.

Scope of Work:

  1. Strategic Messaging
  2. Review CPB’s strategic goals and existing mission and vision statements, and provide counsel regarding their overall effectiveness in communicating CPB’s mission to various stakeholders.
  3. Provide specific communications assistance such as writing op-eds as well as general assistance to CPB’s communication department for activities such as developing press releases.
  4. Initiative Advancement – This work will help CPB develop, shape and extend specific content and engagement initiatives to enhance public media stations’ role and ability to serve their communities. As referenced above, these initiatives focus on important national and local issues including: Workforce Development and the Future of Work; Veterans (addressing issues related to their transition to civilian life); Health (addressing issues such as diabetes); and strengthening America’s civil society (the public space between the state, marketplace and the household, where people of good will can respectfully discuss and work to solve problems affecting their communities).
  5. Initiative Development and Framing
  6. Initiative:  Fostering a Civil Society
  7. Provide research and insight into related efforts around the country exploring this topic in the current climate of charged civil discourse;
  8. Provide advice on approach to engagement strategy and potential partners across the country;
  9. Provide recommendation for possible areas of focus for content investment;
  10. Provide recommendations on how to position the initiative for maximum impact including framing language for communicating the desired goals and outcomes of the initiative.
  1. Initiative:  Exploring the Current State and Future of Work in America
  2. Provide research and insight into related efforts around the country exploring this topic;
  3. Provide advice on approach to engagement strategy and potential partners across the country;
  4. Provide recommendation for possible areas of focus for content investment;
  5. Provide recommendations on how to position the initiative for maximum impact including framing language for communicating the desired goals and outcomes of the initiative.
  1. Initiative Refinement

Initiative:  Veterans and Health

  1. Provide research and insight into related efforts around the country exploring these topics;
  2. Provide advice on approach to engagement strategy and potential partners across the country;
  3. Provide recommendations for possible areas of focus for content investments;
  4. Provide recommendations on how to position these initiatives for maximum impact including framing language for communicating the desired goals and outcomes of the initiatives.

Due Date:

August 11, 2017

Address:

psakellarides@cpb.org

PR firms in Washington with strong experience include APCO Worldwide and Ketchum PR.

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