Seven years since its first release, Cyber Monday managed to grow its reputation as one of the top holiday shopping days in the US.
A new survey by PriceGrabber revealed that Cyber Monday is the favorite shopping holiday for online users, with 41% respondents preferring it over other shopping days this season, a steady increase from 37% in 2011, and 33% in 2010.
Out of the 41% selecting Cyber Monday as their favorite shopping day in 2012, 58% will shop more than they do on Black Friday, which so far still ranks as the best selling day in the US.Only 12% do not plan to shop more on Cyber Monday compared to Black Friday.
While most Cyber Monday shoppers plan to shop from desktops and notebooks at home, mobile presence increases to 6%, up from the 4% of consumers that planned to shop from a mobile device on Cyber Monday last year.
“While most consumers plan to shop from a home computer on Cyber Monday, we anticipate that mobile shopping will continue to gain momentum, allowing even busy commuters to make the most of what retailers are sure to offer on Cyber Monday,”explained Rojeh Avanesian, vice president of marketing and analytics of PriceGrabber.com.
There is one thing that hasn’t changed online, compared to offline shopping trends: consumers believe that the early bird gets the worm. Thus, most Cyber Monday shoppers prefer to catch early morning deals (30%), compared to only 9% who decided to shop later, in the evening.