Domino’s Pizza took interaction with fans on social media to the next level and became the first company in the world to offer Facebook ordering, featuring a live Pizza Tracker. The dedicated app is available on its New Zealand and Australian Facebook pages.
“More than 156,000 New Zealanders have connected with us through Facebook and our new ordering app brings them a more engaging and social ordering experience,” says Michael Gillespie, Domino’s Online Marketing Director. “Our Facebook ordering gives pizza lovers the chance to order from their local store quickly, ‘like’ their favourite pizzas and share both experiences with their friends on Facebook easily – all without leaving the social media environment.”
There are two ways customers can order pizza. People can either order while having complete control over what is shared on their Facebook profile, or they can use open graph application which comes with automatic sharing of their the pizza order will in their customers timeline.
In regards to the pizza ordering via Facebook options, Gillespie said that “we wanted to create two approaches to the new Facebook ordering to give our fans the choice of what level of interaction they wanted to share with their friends. Placing an order is quick and easy in both apps and our unique Pizza Tracker is still available to track the pizza making process at the end of ordering.”
Given the big number of active fans – over 2 million in New Zealand alone – and the constant development of social media, in general, and of Facebook, in particular, offering customers the possibility of ordering pizza while being on the social network is a great idea and proves that there are still innovative ways to be discovered when it comes to social media usage.