Donald A. Baer has been recently named Burson-Marsteller‘s new Worldwide Chief Executive Officer. Baer joined the public relations company four years ago, and has been employing his skills in a wide range of campaigns across the media, communications, journalism and politics.
Before joining Burson-Marsteller, Baer was one of the top worldwide executives at global media company Discovery Communications, home of the Discovery Channel and other major media platforms. Here, he produced award-winning documentaries, and he managed worldwide communications and marketing; business development, new ventures and acquisitions; new media strategy and operations; research, and public policy.
Before Discovery, Baer was a senior White House adviser to President Bill Clinton, widely recognized for his key role in the Clinton Presidency, including the historic 1996 re-election. As an Assistant to the President, Baer served as both the White House Director of Communications and Strategic Planning.
Baer holds degrees from The University of North Carolina at Chapel Hill, the London School of Economics and The University of Virginia Law School.