Dukas Public Relations (DPR) was the only PR agency servicing hedge funds to receive the “Highly Commended – PR Firm of the Year” distinction from HFMWeek. The distinction was awarded based on client satisfaction and service, innovation, financial growth and adaptability, the criteria used in analyzing delivered services.
The New York based agency offers several services – like media relations, message development, media coaching, speakers’ bureaus, search engine optimization and editorial services – to its clients.
“This recognition is a testament to the quality of our personnel and the service that DPR provides its hedge fund and asset management clients, as well as our strong belief in the importance for hedge funds to take a more public posture than they traditionally have, ” stated Richard Dukas, President & CEO of DPR. “Many hedge funds hire public relations firms to keep them out of the media, but managers are increasingly realizing the value of proactive brand building through thoughtful and transparent media relations.”
“The implementation of the JOBS Act, which effectively loosens restrictions on hedge fund marketing and media outreach, will gradually disavow hedge fund managers of the notion that the press and marketing should be avoided,” added Dukas. “To be sure, a growing number of forward-thinking managers recognize that proactive engagement with the media can help them achieve their business objectives, but this reality has not set in for most in the industry. Still, DPR has grown its hedge fund practice by approximately 50 percent since 2011 and is seeing growing demand for its services from this group.”
DPR already received other important awards for its activities in the public relation field, including being nominated as PR Week’s best agency of 2010 and receiving consecutive Bulldog Award gold medal awards for best investment banking and financial services campaigns. Dukas Public Relations was also ranked consecutively as one of Inc. Magazine’s 5,000 fastest growing, privately owned companies from 2008-10.
While PR shouldn’t be about receiving awards first, it never hurts to have your work acknowledged and appreciated, therefore we can only wish DPR many more high quality services rewarded with valuable distinctions.