2013-05-19

First Interactive Virtual Assistant Debuts at the Dubai International Airport



Tensator announced today that it had successfully installed the first interactive Virtual Assistant, a next generation digital signage solution, at the Dubai International Airport. This HD-projected Tensator Virtual Assistant can be found at the airport’s Terminal 3, and was custom made to meet Dubai International’s customer experience, operational and queue management requirements.

This Virtual Assistant greets passengers, provides audio and video content and invites people to interact with her. She offers Arabic and English information on common questions such as the location of departure gates, restrooms and check-in areas via the interactive touchscreen. People can ask questions or select a specific service. Depending on their choice, the Virtual Assistant provides the answer or asks for additional information.

“Dubai International prides itself on being one of the world’s most advanced and customer service oriented airports catering to more than 50 million passengers annually,” said Majed Al Joker, Vice President Terminal Operations at Dubai Airports. “Being the first airport to deploy the interactive Tensator Virtual Assistant is part of our heritage of ‘firsts’ and our continued dedication to enhancing the customer experience, improving operational efficiencies and reducing wait and queue times at every touch point. Now passengers have immediate access to the information they need and in addition to hearing, and seeing the Virtual Assistant, they can get the specific information they need via touchscreen.”

“Tensator is delighted to have worked with Dubai International Airport to design, develop and deliver the first interactive Tensator Virtual Assistant,” said Abdel Aziz Rahal, General Manager Tensator FZE. “Reactions by passengers have been tremendously positive. She calls attention to critical way finding information and makes passengers stop, look, listen and now interact and engage with her. People are excited to be able to have ready access to the information they need instantly and round the clock.”

Such Tensator Virtual Assistants are already in use across various fields, a list with all of the global clients and installations being available here.

Passengers need information while travelling, so making it an as easy and as pleasant experience as possible is indeed a good idea, especially when that is mixed up with fun and high tech technology. I’m sure we will see many more virtual assistants in airports across the globe in the future.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).