HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman’s responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities.
Paul Smailes, Sr. Brand Director, Dos Equis & Sol for HEINEKEN USA, offered comment on the selection:
“We’re thrilled to bring Edelman in to help us write the next chapter in the Dos Equis story. Edelman’s deep industry knowledge and passion for brand building are an ideal complement to further propel Dos Equis as the ultimate beer of choice for an interesting life.”
The US’s premier beer importer, HEINEKEN USA is a subsidiary of Heineken International BV. The news states that Edelman will immediately assume responsibility for public relations efforts on Dos Equis and HEINEKEN USA’s corporate business. Edelman, for those unfamiliar, is the top public relations firm in the US according to O’dwyer’s, and one of the largest in the world.
Ben Boyd, Global Chair of Edelman’s Corporate Practice, had this to add:
“We are proud to partner with HEINEKEN USA, the nation’s premier beer importer, and its world-class brands. Our understanding of the beverage industry, shared corporate-consumer strategic approach and commitment to delivering results will ensure HEINEKEN USA continues to be recognized as the category leader in upscale beer.”
MSL Group is crying in their beers – as they were fired to pave way for Edelman on this account.