Americans gave President Barack Obama a second term in office, and Twitter gave social media new hope, by staying more than relevant in documenting election trends and sentiment. The Twitter Political Index show record interest for the elections yesterday, with numbers that beat celebrity-interest tweets-per-minute record.
— Twitter Government (@gov) November 7, 2012
Social media played a huge role in this year’s elections. According to Pew Research:
- 22% of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter
- 30% of registered voters have been encouraged to vote for Democrat Barack Obama or Republican Mitt Romney by family and friends via posts on social media such as Facebook or Twitter
- 20% of registered voters have encouraged others to vote by posting on a social networking site such as Facebook or Twitter
If these statistics are not enough, you only need to check out Twitter sentiment analysis to feel the pulse of social media. Or search for #ElectionDay2012, #TeamRomney, #TeamObama and other related hashtags.
Facebook has its own statistics, albeit not entirely relevant for voters’ sentiment. The social network featured an election day prompt, which triggered massive interest. Over 9 million people clicked on the prompt. There was a great interest among young voters.
President Obama is currently a record holder, with the most-retweeted tweet ever, and 1.25 million likes on his Facebook victory status update.