Social Media Stays Relevant in Obama-Romney Battle

#ElectionDay2012: Social Media Stays Relevant in Obama-Romney Battle

Americans gave President Barack Obama a second term in office, and Twitter gave social media new hope, by staying more than relevant in documenting election trends and sentiment. The Twitter Political Index show record interest for the elections yesterday, with numbers that beat celebrity-interest tweets-per-minute record.

Peak to 327k TPM following @barackobama‘s re-election was by far the most-tweeted moment of #Election2012.

— Twitter Government (@gov) November 7, 2012

Social media played a huge role in this year’s elections. According to Pew Research:

22% of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter
30% of registered voters have been encouraged to vote for Democrat Barack Obama or Republican Mitt Romney by family and friends via posts on social media such as Facebook or Twitter
20% of registered voters have encouraged others to vote by posting on a social networking site such as Facebook or Twitter

If these statistics are not enough, you only need to check out Twitter sentiment analysis to feel the pulse of social media. Or search for #ElectionDay2012, #TeamRomney, #TeamObama and other related hashtags.

Facebook has its own statistics, albeit not entirely relevant for voters’ sentiment. The social network featured an election day prompt, which triggered massive interest. Over 9 million people clicked on the prompt. There was a great interest among young voters.

President Obama is currently a record holder, with the most-retweeted tweet ever, and 1.25 million likes on his Facebook victory status update.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.