Sonny’s Bar-B-Q has chosen a new public relations agency, Engauge, to run their media relations and branding campaigns. The popular restaurant franchise is looking to increase their public brand and improve sales in all franchise locations.
Sonny’s was founded in 1968 as a single restaurant but now the franchise exists in over 120 locations in just nine states. Now 41 years old, the franchise company is looking to expand into even more states and they believe Engauge is just the company to do this.
“After a lengthy RFP process involving sixteen prominent agencies, we chose Engauge because we were impressed with their creativity, reputation and industry experience,” said Monique Yeager, director of corporate affairs and marketing for Sonny’s Franchise Company. “We are excited to see the contributions they will offer as we work together continuing to cultivate our celebrated brand while producing the utmost dining experience for our guests.”
Engauge is a public relations company that is dedicated to helping their clients build their brand and increase public awareness of the brand. With Sonny’s, they are eager to get started and are looking forward to working with the franchise company, practically a staple in the South.
“We are very excited to begin working with Sonny’s,” said Barb Scherer, president of Engauge’s Orlando office. “It is a heritage brand that many of us grew up with in the South. We look forward to making the Sonny’s brand an even bigger part of people’s lives.”