2013-05-22

Teachers Think Use of Entertainment Media Hurts Students Academic Performance



social media icons

Children these days are definitely different than other generations at their age. They have access to many devices that can help them, but which can also hurt them when learning. The majority (71%) of 685 public and private elementary and high school classroom teachers involved in a survey in May this year think that students’ media use hurts their attention span. 59% of the respondents think that face-to-face communication is affected by social media use, 58% of them think that students’ writing is affected, 48% of them mentioned homework and 42% pointed out that critical thinking is negatively influenced by media use. This report was conducted in the USA for Common Sense Media by Knowledge Networks (now part of the GfK Group).

“Attention spans seem to be decreasing, as does students’ abilities to persist through difficult tasks. (They’d rather just push restart and start over),” said an elementary school teacher.

From the entertainment media available, elementary school teachers cited video games, television, and computer games as the ones with the biggest negative impact on kids’ academic performances, while middle and high school teachers mentioned texting and social networking as most important.

Beside this negative influence, there are however some benefits quoted by teachers, 63% of them mentioning finding information more quickly and 34% mentioning the increase in students’ ability of multitasking.

“This is not a study that can document whether teachers’ perceptions about media’s influence are accurate. It does not include any objective measures of attention span, writing, or face-to-face communication, nor any way to link outcomes to individual children’s media use patterns. However, it does surface some important and broadly held concerns of the nation’s teachers,” as explained in the study.

56% of the queried teachers said they have a smartphone. 66% of the respondents think of themselves as comfortable with computers and smartphones but not the first to try new devices, while only 18% think of themselves as tech savvy, and another 16% do not feel comfortable with many applications or newer technologies. Only 15% of the teachers interviewed use social media to connect with students and parents.

The study definitely needs to be continued in other more comprehensive researches in order to clearly map out the way entertainment media use affects students, regardless of their age. However, it is an alarm signal regarding the impact of new technologies on attention span and other important areas of the learning process.

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).