Expedia.com has just selected The Martin Agency as their new advertising agency of record. The firm will be working with the travel site on a number of promotional campaigns, though they are not to handle public or media relations.
Expedia is well known online as the site to go to for travel deals. They have been in business for longer than most other online travel sites and are considered to be the leading travel site on the web. However, over the past few years, more and more competition has sprung up, making it necessary for the travel site to step up their game.
“We chose from a field of exceptionally talented and capable agencies. The Martin Agency is the best fit for Expedia.com based on the breadth and depth of their creative capabilities, strong cultural fit, and focus on delivering business results. This has been an exciting process for us, and we are delighted to have The Martin Agency as our new partner,” said Paul Leonard, Vice President-Brand Marketing of Expedia.com.
It took 5 months of sorting through qualified applicants for the company to choose The Martin Agency, a full service promotional agency.
The company offers a wide range of services, including digital brand marketing, radio and television ads, branded content, event planning, direct response and data analytics, among others. They will be providing branding and advertising management services for Expedia.com.
“More people book travel with Expedia.com than with any other online site,” says John B. Adams, Jr., chairman and CEO of The Martin Agency. “There are many compelling reasons why they’re the category leader. We can’t wait to work with their energetic team to reinforce their competitive advantages in the marketplace, serve their loyal customers and attract new ones.”
PR firms for Expedia.com continue to include HL Group & Golin-Harris.