Experian has recently acquired Conversen to solidify its campaign management solution with a more robust interface, and to provide even more flexibility, efficiency and precision to clients’ engagement strategies. The terms of the deal were not disclosed.
Conversen develops interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels. The acquisition strengthens Experian Marketing Services and is indicative of the company’s commitment to invest in cross-channel marketing that complements the powerful suite of customer-centric marketing services that connect clients with their customers.
“We fully expect this acquisition to have a tremendous and immediate, positive impact on our clients’ programs,” said Matt Seeley, president, Experian Marketing Services.
For Conversen, which was in the top 1000 fastest growing companies in the US in 2011, this strategic business approach matches growth plans and provides an excellent opportunity to be an integrated part of one of the world’s most successful and respected analytics companies.