2013-05-20

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Flash Player 10.2 Released with Hardware Accelerated Video

2011-02-09 by


Reports of Flash Player’s demise have been greatly exaggerated, much to the chagrin of Steve Jobs.  Yesterday, on its blog rather than a news release, Adobe announced the release of Flash Player 10.2, which many see as a breakthrough release for the company that is historically better known for its Photoshop suite than the browser plugin it inherited from its acquisition of Macromedia.

This release of Flash finally introduces a workable hardware accelerated video pipeline, one that reportedly works across “platforms and browsers”.  This means that Windows, Mac, and Linux users will be able to enjoy smooth video playback without hearing their processors whimper and sniffle.

Other new features include custom native mouse cursors, multiple monitor full-screen support, Internet Explorer 9 hardware accelerated rendering, and enhanced sub-pixel rendering, the last of which should make text in Flash more readable.

Flash has come under a lot of heat lately, particularly from Apple, which refuses to use it on its iPhone or iPad, favoring HTML5 instead.  Moreover, Linux users would prefer not to use the proprietary plugin, and pretty much all users know it requires far more CPU power (and battery life on mobile devices) than it should.  According to Adobe, Flash 10.2 fixes at least the last of those concerns with Stage Video.

Stage Video is a new API that allows websites to stream hardware accelerated video over multiple browsers, while reducing processor usage by up to 85 percent.  It also introduces DVR-like playback control, adaptive bitrate management, and content protection.  This means that even a netbook can stream 1080p HD video from a Flash-powered website and not literally feel the heat.  Website owners can take advantage of the new technology simply by updating their video player’s SWF.  YouTube , Vimeo, and others will soon add support for it.

The new version of Flash is available now from the Adobe website for Windows 7, Vista, XP, 2008, and 2003, Mac OS X 10.4 – 10.6, various Linux distributions, and Solaris.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.