Flurry AppSpot: Data-powered App Advertising Platform

Flurry AppSpot

Flurry AppSpot, the first data-powered app advertising platform.

Flurry AppSpot is the first data-powered app advertising platform, that delivers agency-grade targeting, serving and reporting, and enables publishers to unlock the full value of their ad inventory. The app was released today by mobile app service provider Flurry.

Flurry AppSpot delivers agency-grade targeting, serving and reporting and is powered by Flurry Analytics data from over 160,000 applications across more than 500 million devices. With Flurry AppSpot, publishers can segment their audience more effectively, to manage highly-targeted campaigns to advertisers. At their turn, advertisers can target the segments that matter most to them, ensuring more effective campaigns.

“Flurry AppSpot delivers an optimal path between advertisers and publishers, adding in ground-breaking targeting and analytics,” said Simon Khalaf, president and chief executive officer of Flurry.

Aside Flurry AppSpot, Flurry has also launched a bundle of premium services ranging from assisted media sales to managed yield optimization. Combined, these services maximize publisher ad revenue while reducing media sales and ad operations costs. Additionally, all adserving and mediation is completely free, with no limits on volume.

Flurry is venture-backed by Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, Menlo Ventures and First Round Capital. The company has offices in San Francisco, New York and London. For more information, visit the company site, or follow them on Facebook and Twitter.

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