Fort Lewis College has been experiencing declining enrollment over several years. In order to stay competitive in the higher education market, FLC is exploring new methods to grow our inquiry pool through a sophomore and junior search campaign and increase quality applications for admissions through an application generation campaign with the goal to increase freshmen enrollment.
Fort Lewis College is a selective public liberal arts college located in Durango, Colorado. We are committed to accessible and high quality baccalaureate education, and our hallmarks are remarkably close relationships between students and faculty, the freedom of intellectual exploration, and the challenge of experiential learning. Our 3,500 students come from 50 states, 17 countries, and 145 American Indian tribes and Alaskan Native villages. With its rich cultural heritage, Fort Lewis College is a great place to learn and work. Fort Lewis College is a member of the Council of Public Liberal Arts Colleges and is accredited by the Higher Learning Commission of North Central Association of Colleges and Schools.
Durango, the hub of Southwestern Colorado, is a thriving multicultural community set along the beautiful Animas River Valley. Averaging 300 sunny days per year and situated at 6,500 feet between the foothills of the San Juan Mountains and the headwaters of the Colorado Plateau, Durango is renowned for its outdoor opportunities. In the winter, Purgatory Ski Resort, Wolf Creek Ski Area, Telluride Ski Resort, and Taos Ski Valley are all within easy drives, and backcountry skiing, snowboarding, and snowshoeing are easily accessible. In warmer seasons, hiking, biking, river running, golfing, and fishing can be enjoyed right downtown. Durango itself is a small, friendly, historic town of 15,000, and is the seat of La Plata County, with a population of 50,000. Durango features numerous dining, shopping, and cultural amenities usually associated with larger urban areas, and is connected by major airlines directly to Dallas, Denver and Phoenix.
Scope of Work:
FLC is requesting a 1 to 4-year relationship with a vendor to provide and manage multiple marketing channels to high school sophomores and juniors to increase awareness and encourage students to engage as inquiries through a Search Campaign. FLC is also requesting a 1 to 4-year relationship with a vendor to provide and manage multiple marketing channels to high school seniors to generate applications for admission to Fort Lewis College.