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Fox Winning The Trump Sweepstakes

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Fox Winning The Trump sweepstakes

Like him or not, Donald Trump is brilliantly utilizing media and Public Relations in trying to pave his path to the White House. Spending much less than even some of the also-rans, Trump is nearly even with Clinton in the polls and on the tip of just about everyone’s tongue. He’s been so masterful in his manipulation of media appetites – on both sides of the camera – that he can now pick and choose who “gets” to talk to him.

Sure, all candidates and “known names” can afford to say “no” to media requests from time to time, but can they afford to completely ignore and ostracize certain print and TV media in the heart of a presidential campaign? Well, Trump can. In recent weeks, the candidate and business mogul has refused multiple interview invites from nearly every other network … except Fox.

Give it to Donald, he knows where his bread is buttered, and he knows which programs his voters watch. Trump has been on various Fox programs more than a dozen times in recent weeks, while steadfastly refusing interviews from others.

Some would call it reckless political strategy, but they’ve been saying that since day one, and it hasn’t hurt Trump. Sometimes, he doesn’t even have to show up on a program to make an impact, because he always knows they’ll take his calls. For example, during the aftermath of the recent terrorist attacks in Nice, France, Trump called two different big name talk shows and got through both times. He chatted with both Greta Van Susteren and Bill O’Reilly, and the best rival MSNBC could drum up is a sarcastic Tweet from Chris Hayes quipping that Trump was “doing a phoner on cable news with bodies still in the street.”

Trump haters and Hillary fans loved Hayes’ tweet, but Trump fans couldn’t care less…and Donald is banking on that. Instead of going after independents and “purple” DEMs as he previously promised, Trump seems to be shoring up his base for the long haul. He’ll need these voters, some disaffected and not quite happy to be aboard the Trump Train, and Trump seems to realize their value heading into what promises to be an “interesting” GOP convention.

Will he pivot to try to collect the independents and undecideds later in the campaign? Probably, but who knows. To date, Trump hasn’t pivoted much, and it seems to be working in his favor.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

ronn torossian 5wpr ceo

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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