French/West/Vaughan (FWV), one of the nation’s leading independent PR agencies has been hired by Virginia-based burger franchise Elevation Burger as national agency of record. Elevation Burger, the first and largest organic burger chain in the United States, offers a menu of burgers made from 100 percent organic, grass-fed, free-range beef, and fries cooked in olive oil.
A brand committed to not only healthier burgers and traditional convenience foods, but environmentally friendly practices, including recycling waste, Elevation Burger goes so far as to use bamboo and other recylable materials in their dining rooms etc. Rick French, chairman and CEO of FWV, offered this comment on his firm’s role now with Elevation Burger:
“We were immediately impressed by Elevation Burger’s vision and commitment to providing guests with a superior, sustainable product. We believe in the brand’s vision for the future and think it is well-poised for exponential growth – and we look forward to helping them get there.”
With 33 US restaurants in the US, Elevation Burger has plans to open an additional 100 locations worldwide by the end of 2014. The company’s founder, Hans Hess, offered comment on FWV’s role upcoming as well:
“French/West/Vaughan’s track record of success on behalf of other food and beverage clients is a strong testament to its creative thinking in the competitive fast-casual restaurant category. Their understanding of what drives guests in store and how to use short-term promotions to develop long-term customers convinced our franchisees they are the right agency partner for us.”
FWV is slated to compile an annual integrated marketing strategy for Elevation Burger, Rick French’s firm will create and implement a brand positioning, PR, ad, social media, events and grassroots influencing plan for Elevation Burger worldwide.