2013-05-23

FTC to Conclude Google Antitrust Probe by the End of 2012 [Updated]



[Update] The FTC will delay its decision for weeks, after the European Union took a hard line with Google on Tuesday in a parallel investigation. EU Competition Commissioner Joaquin Almunia said that after a meeting had with Eric Schmidt in Brussels, the Commission and Google reduced their differences:

“On the basis of the progress made, I now expect Google to come forward with a detailed commitment text in January 2013,” he said in a statement.

Jon Leibowitz wants the antitrust probe against Googler wrapped up by the end of the year, according to unnamed sources cited by Reuters. The same report mentions that the FTC Chairman is expected to step down in the near future, although he did not officially announced his resignation. The two events are not related.

Google burns

It looks like Google’s bbq time is almost done in the US. (Illustration fire background © ccke – Fotolia.com)

Google has been under FTC scrutiny in 2012, among others for accusations that the search engine favors its own services against competitors, ranking them higher in the SERPs. The debate concerns several industries, but it seems more focused on travel. Many have argued that by acquiring Frommers, Zagat, and ITA software, Google has now the potential (and intent) to deliver a travel service to consumers, not just search results. Some are afraid this is already happening.

“Google favors its own Google Local product in web search results, too. Rather than favoring them algorithmically, however, Google simply favors them as a matter of design,” explained Yelp CEO Jeremy Stoppelman in a statement to a Senate judiciary subcommittee in September 2011.

Another issue about travel was that Google used scraped data (like consumer reviews) to benefit Google’s own competing product, for example by forcing review sites to provide their content for free.

Google has also been under scrutiny for for making it difficult for its AdWords advertisers to compare data about campaigns running on rival sites by Yahoo! Inc. (YHOO) and Microsoft Corp. (MSFT)’s Bing.

To address concerns and wrap up the antitrust investigations, Google may address at least some of these issues voluntarily, sources said. For example, the search engine would stop using reviews from other websites, to enhance its own products; and may allow AdWords customers to be able to export and compare data on effectiveness of ad campaigns.

Google and the FTC are also expected to come to an agreement regarding when the company can request sales bans when filing patent infringement lawsuits.

In the meanwhile in Europe, where an antitrust investigation into allegations that Google had abused a dominant market position has been launched in 2010, the European Commission is waiting for similar actions from Google.

“If Google comes up with an outline of remedies which are capable of addressing our concerns, I will instruct my staff to initiate the discussions in order to finalise a remedies package,” said Joaquín Almunia Vice President of the European Commission responsible for Competition Policy, in a statement in May 2012.

Such an outline has been sent by Google in July, and the company has been in talks with the European Commission ever since, but negotiations are not yet concluded. Joaquín Almunia seems to believe that the discussion could go on forever. So while in the US the antitrust probe seems to come to a close, in Europe, Google is still not off the hook.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations
Mihaela Lica Butler About Mihaela Lica Butler

Mihaela Lica-Butler is senior partner at Pamil Visions PR and editor at Everything PR. She is a widely cited authority on search engine optimization and public relations issues (BBC News, Reuters, Yahoo! Small Business Adviser, Al Jazeera and others), with an experience of over 10 years in online PR. Follow Mig on Twitter or send her an email at mig [at] pamil-visions [dot] com.