A Value of Good Morning

good morning

Is Good Morning just a generic message? 

From Good Morning America; to Good Morning Vietnam; from Nacio Herb Brown’s lively Good Morning song, made a hit in the 1952 musical Singin’ in the Rain; to that Billie Holiday Good Morning Heartache that still sends chills down my spine; and further on, from the open smile of the baker who greets me every morning with a German guten Morgen when I buy a cup of coffee and a bagel; to a courteous “Morgen” addressed to a neighbor… yes, Good Morning is a constant presence in my life, as I believe it must be into yours.

Good morning is part of the mystery of the day, a fresh start, a beginning, a promise of good things to come. Good morning is hope, and it is also a prayer to God, to keep us, and those who we greet, out of the way of harm. And in the end… good morning has precisely the value you give it. But what is the value of Good Morning on social media?

Imagine the following scenario: a hypothetical marketing manager asks a social media team to cease posting Good Morning messages on a Facebook page. In this scenario, the reasons could be as follow:

We do not want generic filler messages on a daily basis such as “Good morning…” It does not serve any purpose. If anything, it could lead to boredom from audience point of view or worse, malign all our other efforts on the social media front. Posting a greeting on a daily basis does not do anything and hardly anyone responds.

Is that so? The start of each new day is celebrated in many ways around the world. Some people attend religious morning services, some worship a cup of coffee and a good newspaper, some exercise taking in the fresh air – but all greet their friends, colleagues and even perfect strangers in some cultures with a hi, hello, or good morning. There is no country on Earth where people don’t greet each other before beginning a conversation. It’s human nature and respect for your fellow man.

On social media we are still human beings, and should treat our “fans” and friends with utmost respect as well. Not greeting the fans/friends/followers before serving them links, offers and other self-serving marketing crap is disrespectful and plain wrong. Greeting the people reading your social media messages is interpersonal communications 101, no matter what industry you are working in. Imagine a hotel receptionist not greeting you when you enter the room. Instead that person will say: “here’s your room key, give me your money and get out of here.”

A greeting is not a filler. A greeting is not a generic message. Like please, and thank you, a greeting is courtesy, a sign of respect for those who form your community, and in the end, a way of thanking them for making your business successful. When you just broadcast links on a Facebook page, without caring about people and their feelings, you should probably be looking for a different job. Not saying hello to your fans says a lot about who you are as a business. This cold-blooded, corporate approach, where no other messages than those serving marketing purposes fit, is doomed to failure.

Over to you now, what is the value of good morning?

PR News For You:

Comments

  1. says

    What a delightful commentary on Good Morning! Not being a morning person myself, but always wishing I were — well now! Perhaps I could change that it I greeted the day in such a cherry fashion as this.

    Thanks!

  2. says

    What an excellent post – most days i will start with off a “good morning” as far as i am concerned its the done thing – It never ceases to amaze me that people can walk into a workplace without greeting their colleagues – it doesn’t cost a thing but goes a long way.

    inspiring stuff

    Tristan

  3. Daniel Young says

    Your real world analogy is completely redundant. Why? Because social media is a continuous conversation, its also asynchronous. Has it occurred to you that its not morning time every where in the world at the same time? There is a reason why normal people don’t log on to Twitter and post a good morning tweet every day and the reason is that its inane, pointless, irritating filler. Rule of thumb: If you don’t have anything interesting to say (or post for that matter) then don’t say it at all.

    • Mihaela Butler says

      Daniel, I think you are completely missing the point. I used “good morning” as a metaphor for any type of greeting. There are different things that matter for different people in life. For your company perhaps, broadcasting is the best way to go. I am sure that you can find other strategies to engage in that continuous conversation without basic courtesies. Indeed, who cares about a greeting in PR? Let’s just serve them users links and marketing lingo, shall we? BTW, it doesn’t matter what time is in a different part of the world. If you are afraid of Good Morning, just say hello.

      • Daniel Young says

        Sorry disagree. Fluffing around in this kind of nonsense is not helping anyone. Yes, treat your customers with respects, yes be polite, yes be courteous, yes add greetings and personal touches to updates but does anyone need to be told this sort of thing. Really. It might make the PR industry feel good but it doesn’t deliver any real value at the end of the day.

        • Mihaela Butler says

          Daniel, people do need to be told these things, not to make the PR industry feel good, but to help them communicate better. Not everyone is a trained PR like yourself, not everyone knows how to deal with social media. If they would, you wouldn’t have a job now, would you?

  4. Britt says

    Online communication is all about being as personal as possible. While words like “good morning” and “have a great day” may seem generic, I still think it is important to use them. Totally agree with you here, Mig!

    • Mihaela Butler says

      I believe in the power of a greeting too, Britt. It makes us human, and it shows how we value the people who listen to us and form our communities.

  5. says

    Good Morning! It’s what I hear when I get my coffee at Starbucks or my breakfast at the local pancake shop. It’s one of those things we take for granted and when it’s gone, it’s kind of sad and things feel so ‘meh.’ Personalization is about these small details and personally, I love a good ‘Good Morning.’

    • Mihaela Butler says

      Thank you, Glenn. The best way to start the day, online or offline, is with a good coffee, good pancake and a good good morning. :)

  6. says

    I treat my activity on the online social networks like activity in my offline networks. Let’s say I go to a chamber meeting. Would I walk up to someone and say (without a greeting, of course) “Check out my website” and then move on to the next unsuspecting networker? Awkward, right?

    There are people behind the avatars. Treat them as such.

    And, BTW, good morning, Mihaela!

    • Mihaela Butler says

      Hello, and welcome, Heidi! Who else, better than you, can talk about networking with a purpose? Thank you very much for your feedback!

  7. Matthew says

    I think even though we’re interacting via pixels and plasma, that’s no reason to throw common courtesy out the window. While I can understand not wanting to flood followers’ newsfeeds with unnecessary drivel, starting them off with a cheery “Good Morning!” followed with a call to action, even if it’s something as seemingly trivial as “Hope everyone’s enjoying their coffee and newspaper/breakfast/morning constitutional” goes a long way to reminding your fans that there are real people behind the commercial accounts. I like it!

    • Mihaela Butler says

      There’s a reason why social media is called social media, isn’t it, Matthew? Society rules apply online as well, maybe not as strict as in what we call “the real world.” But still, this virtual world is as real as it can be: it connects businesses and customers, and, in the end, it makes a lot of money for those who know how to “live” here. Courteous businesses will always win.

  8. John Raul says

    I couldn’t agree more. I’m very active in social media networks as well for many years now and all I can say is that people on the web whether you know them or not are more keen to engage into a conversation or to comment your posts when you treat and greet them like humans – as they all are anyway! They love it you give them the feeling that you’re a real person than just plain hard selling online salesman or marketer.

    • Mihaela Butler says

      Indeed – and they are more likely to respond to your messages and your requests if you treat them with courtesy and respect. Thank you, John!

  9. says

    Good morning,
    Thanks for very good article!
    I agree with Brad : “Small talk is just as important in social media as in “real” life.”

    Thanks for sharing.

    • Mihaela Butler says

      Good morning, Simonas. I am glad that you liked it. :) How do you say Good Morning in Greek?

  10. Robert Hruzek says

    Personally, I like to say “good morning” to the world, whether it’s listening or not. Seems like the thing to do. Doesn’t bother me to see such messages on Twitter, either. It’s humanizing in a way that’s important to me – and probably lots of others, too.

    • Mihaela Butler says

      That’s a brilliant observation, Lars. Thank you for putting it so straightforward.

  11. Brad Shorr says

    Good morning, Mig! I’m with you all the way on this one. Small talk is just as important in social media as in “real” life. If all we do is promote ourselves, we won’t influence anyone to do anything except disconnect. If all we do is throw out weighty pronouncements, we’ll be not the life of the party, but the death of it. One of the things I love about social media is the friendly atmosphere. I used to say Good Morning on Twitter … thanks to this post I’m going to start doing it again. Thank you for the inspiration.

    • Mihaela Butler says

      Good morning, Brand! The things I love the most about social media are how we inspire each other, and how it can unite people in common causes. Then, there’s how much we learn every day… we grow together. Thank you!

  12. says

    How on earth could someone be so stupid as to NOT say good morning on social media? As you say Mihaela, it is a basic courtesy. By avoiding simple courtesies the only good it would do is to disenfranchise people, you would come across as arrogant and superior and that is not going to get people to ‘like’ you!

    • Mihaela Butler says

      Thank you, Nok! You are right, those who don’t greet on social media come across as arrogant – too busy and too important to say hello. As a potential customer, I wouldn’t like such a company.

  13. says

    Very thoughtful. I would rather have a good night sleep if I had to choose between a good morning and a good night….

  14. Kristen Nicole says

    I think greetings are of upmost importance and just because they may reel in a lot more tweets in a search filter, there’s emerging tools to deal with analysts’ needs in this area. Not to mention, “good morning” is a measure of sentiment, layering in value beyond mere search filters, and should be considered as such.

    • Mihaela Butler says

      I couldn’t have said it better: there’s marketing value in a greeting if we know how to look at it. Influencing positive sentiments in communities is of utmost importance in developing a successful marketing campaign. :)

  15. says

    This is a great post and as fresh as “Good morning”. I totally agree!
    Although, I’ve never thought this simple greeting could have such a great significance, I’ve always felt good when I heard it on my way to work, in the cab.
    “Good morning!” is “part of the mystery of the day, a fresh start, a beginning, a promise of good things to come” as you said, and social media users should not be deprived of all these beautiful things.

    • Mihaela Butler says

      Good morning, Miruna, and thank you for your wonderful message. Indeed, life is as beautiful as we make it, and we should treat people as we want them to treat us.

  16. Liz Strauss says

    Good morning! I’m with you …

    Every morning my father would introduce me to my mother and my mother to me. It was a lovely, sweet ritual that said “This is a new day. Do you see each other?”

    In a world where it’s easy enough to think of speed and reach and crowds, saying hello one person at a time can mean so much. It’s a way to look people “in the eye” when we can’t see them. It’s a second to stop and think of each one as who they are.

    Good morning, Mig. I value you!

    • Mihaela Butler says

      Good morning, and thank you, Liz! You made my day. I first smiled, then cried… you touched my heart, again! Thank you, I value you too! You are a wonderful spirit, and a treasured friend.

  17. Alina Popescu says

    Oh, I just love that song!

    I remember a fan of a former client once posting a comment to one of my good morning messages: “This is the friendliest, warmest company profile I have run across!’ People might not all respond to your daily greetings, but I have learnt they all appreciate them.

    As you said, courtesy is not something we keep just for the offline!

    • Mihaela Butler says

      Good morning, Alina! I know from experience that you are one of the most talented social media experts out there. Your comment means a lot. Thank you.

Leave a Reply

Your email address will not be published. Required fields are marked *