Bing, the over hyped search engine, continues to make waves in the media. Recently, the New York Post, reported that “Fear Grips Google” in an article that suggested that Google’s Sergey Bring, has assembled a team of top engineers to study Bing and to work on urgent updates to Google search.
Once the post was published, a number of publications rushed into perpetuating the rumor. The New York Post bases its news on the statement of a “Google insider” who remained anonymous:
“New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey.”
The article paints a scared Sergey Brin, who leads a team of experts trying to decipher Bing’s algorithm. The New York Post thus insinuates that Bing is superior in search technology to Google.
Bing was well received by the critics – with a few exceptions (some criticizing the name, some still lobbying for Google).
I will not debate at this moment Bing’s superiority – I reserve the analysis for a search engine related publication. What should raise some questions, however, is the ambiguity of the news related by the New York Post. Can we seriously believe news from unconfirmed sources? Is it possible that Microsoft rewarded (money-wise or another) someone from the above cited publication to write an alarmist story? Was the New York Post pulling a link bait stunt or is Google really scared? What do you think?