2013-05-24

Google to Test Driverless Cars on Nevada’s Public Streets



googleIf you’re in Nevada and run across a driverless car, don’t panic, it’s not really any danger to you, it’s not an apocalyptic scenario, it’s just a new technology being tested by Google on the state’s public streets. And they are not really driverless… The Internet and search giant has just received permission from the Nevada Department of Motor Vehicles to start testing as soon as possible.

Six autonomous cars, geared up by Google’s dedicated team, will cruise the streets. The driverless car fleet comprises of six Toyota Priuses, and Audi TT and a Lexus RX450h. They will all receive red license plates, with an infinity symbol, making them easily recognizable in traffic.  The cars are all driven using sensors and computer equipment designed to sense obstacles – other cars, bicycles and guardrails. Also, throughout the testing, at least two Google employees will have to sit in each vehicle, having the possibility of taking over, should the systems fail.

 “I felt using the infinity symbol was the best way to represent the car of the future,” Bruce Breslow, the director of the Nevada DMV, said in a statement. “The unique red plate will be easily recognized by the public and law enforcement and will be used only for licensed autonomous test vehicles.”

In order to have their driverless-test approved, Google had to undergo a thorough check, verifying their safety plans, employee training, system functions and the way the cars report accidents.

These cars can turn into a major attraction for tech and car lovers, for tourists and just about anyone looking to be impressed. Of course, if the Google employees were not really in the car, it would all be a lot more fun. Don’t you think?

“Ancillary Copyright” Law Set to Take Effect in Germany

When you are on top of the world, most people probably imagine that your life is carefree. To an extent, life is good at the top until one looks down and see the competitors vying to knock you off, restrict you, or otherwise challenge you. Such is the case for Google these days. The world’s largest search engine faces constant competition at home from Microsoft with its “Bing it On” challenge, restrictions in the emerging market in China, and a seemingly endless row of legal battles in Europe.

Courtesy © Marco2811 - Fotolia.com

Terror and Catastrophe Be Gone: Feeling Safe and Warm in Toasty Europe

This morning on the outskirts of Trier, Germany, we awoke positive and enthusiastic as ever. At noon, even despite the fact it is only 8 degrees Celsius, we still believe it when experts tells us Earth’s atmosphere and weather is just fine. The Gulf Stream is fine, we’re all just fine, and dandy too.

fear

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear
Alina Popescu About Alina Popescu

Alina Popescu, PR consultant & Founder of Mirror Communications, Marketing and Public Relations Agency has been working in the Marketing and PR field for over 8 years and has been running her own agency for almost five years now. She is a Romanian native, and a close friend of Pamil Visions. You can contact Alina at alina [at] mirror-communications [dot] com or follow her on Twitter