2013-05-24

USD22.5 Million Fine for Google Approved



Google logoThe USD22.5 million penalty for Google was approved on Friday by U.S. District Judge Susan Illston. The judge’s ruling comes after a consumer advocacy group asked for bigger penalties against the Internet giant.

This fine is the biggest the Federal Trade Commission has ruled against a company for privacy breaches. Three months ago Google and the FTC reached a settlement for the lawsuit agreeing to this fine. Attorneys from Google and the FTC pleaded their case in front of judge Illston, and she decided to approve the initial fine, thus ruling against a tougher punishment.

“We were disappointed, but think we made important points that will have an impact on how similar cases are dealt with in the future,” said John Simpson, director of the Consumer Watchdog Privacy Project.

Google was charged with having bypassed privacy settings of Internet browser Safari – which blocks cookies from ad networks. By tracking users’ online activity, Google managed to offer targeted ads, but that breached Apple’s privacy settings and a previous settlement Google reached with the commission.

“The social contract has to be that if you’re going to hold on to people’s most private data, you have to do a better job of honoring your privacy commitments,” explained three months ago David C. Vladeck, the director of the commission’s Bureau of Consumer Protection. “And if there’s a message the commission is trying to send today, it’s that.”

It is good news for Google that this fine was approved and not raised any further, as the Internet giant already has money issues – let’s not forget recent Motorola staff cuts and the financial results. But in the online environment it is also a good thing to reinforce the idea that privacy settings and policies must be observed by companies, regardless of their size.

Where PR and SEO Merge: Outreach & Building Relationships

There is a running gag in the SEO industry when it comes to the acronym PR: it means PageRank of course, not Public Relations. In recent years many forgot their PageRank fetish though and started approaching the public and increasing their time investment in relations. As SEO changes fast and PR adapts step by step… [Continue Reading]

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“Ancillary Copyright” Law Set to Take Effect in Germany

When you are on top of the world, most people probably imagine that your life is carefree. To an extent, life is good at the top until one looks down and see the competitors vying to knock you off, restrict you, or otherwise challenge you. Such is the case for Google these days. The world’s largest search engine faces constant competition at home from Microsoft with its “Bing it On” challenge, restrictions in the emerging market in China, and a seemingly endless row of legal battles in Europe.

Courtesy © Marco2811 - Fotolia.com

Terror and Catastrophe Be Gone: Feeling Safe and Warm in Toasty Europe

This morning on the outskirts of Trier, Germany, we awoke positive and enthusiastic as ever. At noon, even despite the fact it is only 8 degrees Celsius, we still believe it when experts tells us Earth’s atmosphere and weather is just fine. The Gulf Stream is fine, we’re all just fine, and dandy too.

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Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).