Christmas Day has passed, and now it’s surely time for some Baaaah-hum-bug from Everything PR’s resident Sheep. Browsing the halls of tech newsdom this afternoon, I could not help but note Compterworld coming up with some wishful thinking/attempted search engine genius. The headline reads; Google, Microsoft each seek search ‘game changer’- as if a 42 – 0 rout of Bing by Google can even be considered a game. Obviously, Puterworld needs a reboooooot.
In case you were not aware, Bing has been in a sort of trench warfare with Google in cutting edge surf this season. Sharon Gaudin of Computerworld goes on to paint a Dali picture of Google actually even paying attention at all to the Microsoft search engine that couldn’t.
As of last tally at Karma Snack (and just about anyplace where real metrics emerge) Google owns search with upwards of 84% of the market worldwide. BadaBing, as of this month, is hanging on for dear life with just over 2%. Situated right behind Yahoo and Baidu, if Bing were the town bully it would not be able to beat its searching way out of a wet paper bag.
Even more unbelievably, the author has somehow managed to come up with “experts” quoting Bing movement, of all things. Just because Facebook hates Google’s insides and chose Bing for its engine of choice, Dan Olds (image below right via Twitter) an analyst at Gabriel Consulting Group offered this edgy comment:
“Competition between the two isn’t going to get any easier. Both are going to try to get to high ground in this battlefield. That should be interesting.”
Touché Dan! It looks like your analysis is spot on and similar to that from Patrick Moorhead over at Moor Insights & Strategy. Quoting Patrick from the same Computerworld article:
“I believe Microsoft won the overall rivalry this year in terms of overall growth and strategic moves. Improved integration of social media, the Bing iOS app, and Bing for Xbox and Kinect. But on the flip side, Microsoft has made little traction on the international side related to search metrics.”
Huh? Okay, maybe the two do not agree? (Sheep shakes head violently) Moor’s landing page dogma proposes the company as “A different kind of Analysis Firm” – boy don’t we believe it. Maybe I should diverge a bit here, read the first part of Moor’s “About” page below.
“Moor Insights and Strategy is a unique technology industry analyst and disruptive strategy firm dedicated to advising and solving problems at the ecosystem intersections inside and between the phone, tablet, computer and consumer appliance markets. Ecosystems include the hardware, software, content, and networks required to deliver a customer solution.”
Madre de Dios, we knew phones and tablets were complex gadgets, little did we know they had become sentient biological entities. Either Moor is out there past Albert Einstein, or he has been talking to Brian Solis. Dan as a naked Errol Flynn impresses, as does Moor in providing “a wide range of advising or deeper services covering vital elements of the strategic value chain.” Dad gum, this sheep is left thinking again about Solis’ Conversational Prism that looks alarmingly like a color wheel. But wait, there’s more.
Rob Enderle, of Enderle Group (another Xspurt) goes on to amplify author Gaudin’s report on the re-emerging search wars (I wonder if she reported on Bing laying off Powerset scientist Barney Pell when the engine sputtered?) saying; “They (Bing) increasingly appeared as the nicer, more interesting, alternative to Google search.” All I can say is, the 25 people who use Bing are delusional too. Has Microsoft got those Christmas bonuses in the mail to analysts? Adhering to the Comscore diet most of these “spurts” use, Google sits at 65%, plus or minus, just like always.
Microsoft payed in excess of $100 million for Powerset, the supposed natural language heir apparent 3 years ago. Then they hire powerhouse PR firm Waggener Edstrom with another $100 million budget to evangelize Bing. And so it goes, on, and on, and on, and on – Bing copies Google, Bing this, Bing that – and still no utility beyond dealing with Microsoft affiliates. Facebook can’t sneeze without MS approval, and the world marvels at a Bing-Facebook deal. Sheepy is not so impressed.
Page two of Computerworld wonders reveals a Microsoft hope and prayer that Yahoo + Bing somehow = the long lost Google killer. But, think about this. 35% in no way shape or form equals 65, let along 85%. Microsoft could buy Facebook, Twitter, Ask, Yahoo, Baidu, and hakia (the long lost semantic) and still not have a prayer in hell for search dominance. Why? Well, besides Sheepy saying it isn’t so, the engine is just not as good – period. And too, after a certain point, just how refined does your search engine need to be?
Computerworld is looking a lot more like it’s loaded with the latest version of MS DOS BS of late. As for Google? I bet they are chuckling with me. Sheepy out.