Greenburgh Central School District Seeks Public Relations Firm

Greenburgh Central School District Seeks Public Relations Firm

Greenburgh Central School District (GCSD) is located 25 miles north of New York City and serves students from Hartsdale, a portion of White Plains, and several streets in Elmsford. The total area of the District is eight square miles with a population of approximately 21,000 residents representing a vast array of social, economic, ethnic and cultural backgrounds.

GCSD is seeking the services of a public relations firm to support aspects of its communication with various publics. Typical communication support provided by the public relations firm will include: press releases to media; press coverage of District events; positive promotion of the District; maintenance of social media accounts; crisis communication support; and enhance district/community relationships, improve customer service/programs, and promote a positive public image.

Scope of Work

Public Relations Services

  • Produce at least ten (10) press releases per month.  All press releases will be forwarded to the Superintendent’s Office for approval before released to media
  • Develop a comprehensive communication plan for the district
  • Maintain open lines of communication with all community organizations and provide prompt responses to requires for public information about the district, its policies and its programs
  • Coverage of at least five (5) District events per month (one event per school building) – including pictures, for the purposes of reporting to the media and inclusion in District newsletters and website.  Additionally, vigorously publicize student, faculty and staff achievements
  • Collaborates with internal and external stakeholders for the purposes of building effective communication, enhancing relationships, improving customer services/programs and promoting a positive public image
  • Attend meetings in the District (i.e. Superintendent’s meetings, Board of Education meetings, Board committee meetings, etc.) and/or ensure participation by public relations designee
  • Maintain District’s social media accounts, including–but not limited to–Facebook, Twitter; and district website
  • Provide informational support pieces for the District’s Annual Meeting (budget vote) and Special District Meetings
  • Provide crisis communication support, as needed

District-Wide Publication Development & Design

Projects: District Newsletters and Annual District Calendar

Quantities: Four newsletters (8 or 12 pages each) per school year published as follows:

  • July
  • October
  • February
  • May (Budget Issue)

Annual District Calendar (36 or 40 pages) (published in late August)

  • Attend planning meetings with District representatives as needed.  Research, interview, write, edit, create headlines and captions, take photographs, all design work

Due Date

June 30 to:

Ms. Mary O’Neill
Assistant Superintendent for Business
Greenburgh Central School District
Administration Building
Hartsdale, New York 10530

Strong contenders for this assignment could include DKC PR or Ketchum PR.

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