Gulfport-Biloxi Airport Issues RFP For Advertising and Marketing

Gulfport-Biloxi International Airport Issues RFP For Advertising and Marketing

The Gulfport-Biloxi Regional Airport Authority (GBRAA) desires services of a Media Buyer/Marketing/Advertising firm with extensive experience buying media, developing strategic advertising plans, designing creative advertising concepts and materials and coordinating the production and implementation of advertising and marketing plans.

Background:

The Gulfport- Biloxi International Airport is the second largest airport in the state of Mississippi, and welcomes nearly 800,000 travelers each year. Gulfport-Biloxi International Airport serves as the gateway to the Gulf Coast and is your destination for business and pleasure.

Scope of Work:

The Gulfport-Biloxi Regional Airport Authority (GBRAA) desires services of a Media Buyer/Marketing/Advertising firm with extensive experience buying media, developing strategic advertising plans, designing creative advertising concepts and materials and coordinating the production and implementation of advertising and marketing plans.

Selected firm(s):

  1. Will be required to identify appropriate communications and channels, using traditional and   nontraditional media as well as social media, for marketing strategies and tactics to meet the rapidly changing conditions and needs of the GBRAA.
  2. Should develop cost-effective and innovative marketing and advertising tactics and campaigns to reach specific audiences and objectives.
  3. Should identify opportunities for marketing partnerships and collaborative campaigns to meetmmutual goals of the GBRAA and Airport partners.
  4. Will provide marketing and communications services including but not limited to: Conceptual,and creative development, copy-writing, social media planning, photography, art direction, graphic design and production, television and radio production, audio and video production, Web site design, mobile marketing, and media planning and buying services.

Due Date:

July 27th

Address:

14035-L Airport Road

Gulfport, MS 39503

Coyne PR and Hunter PR have relevant experience in this arena.

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