Hill+Knowlton Strategies Canada (H+K) announced yesterday having acquired Ottawa-based Ascentum Inc. (Ascentum). Ascentum, a company that specializes in serving businesses and organizations in the profit and nonprofit sectors, leverages traditional, online, and even social media conduits to interconnect stakeholders.
According to the news, Ascentum will merge into the H+K’s Ottawa offices to form a new public communications branch for existing and new clients. Mike Coates, president and CEO of H+K Canada, had this to say about the deal:
“The public now expects to be involved in the issues that impact them and this has profound implications for business and government. Adding Ascentum to the H+K family creates new opportunities for growth in the emerging, but important, sector of public engagement. Ascentum’s expertise and tools, coupled with our proven track record in stakeholder relations and our digital capabilities and national and international network, is completely unique in the Canadian marketplace.”
Founded in 2003 by Joe Peters and Rob Mariani, Ascentum offers a unique perspective and degree of expertise in consulting a wide range of client interests. With the integration of Ascentum into H+K, the resultant services both clients and the two companies stand to gain significantly. As an example of Ascentum’s social media presence, their recent “Speak Up for Change” Facebook app was a perfect test case experiment in leveraging the digital space for good.
As for Hill+Knowlton, it is widely accepted the company is a leader in digital strategies for some of the world’s biggest brands. From cutting edge blogs like “Collective Conversations” to “Global Insights + Opportunities” just reading the cases for PR from the company shows a vast engagement across the Web space.
A parting shot, while Jack Martin’s company is not always in the limelight as a PR and communications entity, who says the strategist is supposed to be? CEO of H#K, Martin speaks a bit about this and the change digital has had on the industry.