2013-05-22

Hill+Knowlton Strategies Appoints New Regional President and CEO



Hill+KnowltonSconaid McGeachin is the new Regional President and Chief Executive Officer of Hill+Knowlton Strategies for the agency’s India, Middle East, Africa and Turkey operations. He was the Chief Operating Officer of H+K Middle East and Turkey for the last four years, and will continue to be based in Dubai and report directly to Jack Martin, global chairman and CEO of H+K Strategies.

This move follows the sad passing of Dave Robinson, former Regional President and CEO of H+K for Australia, Middle East, Africa, South and Central Asia. Sue Cook continues to lead Australia’s operations as Managing Director, while McGeachin takes over those in India, Middle East, Africa and Turkey. McGeachin already assumed corporate leadership responsibilities as COO of H+K Middle East and Turkey and also served as a senior client leader on multiple accounts such as dnata, Intel, Dubai World Trade Centre, Etihad Rail, GAFI and Mubadala Aerospace.

“Sconaid is one of our most trusted and respected colleagues within the H+K global network and I am extremely confident in her abilities to lead this far-reaching region,” said Martin. “She worked closely with Dave for many years and has extensive experience managing integrated corporate communications campaigns including devising cross border corporate reputation programs. Sconaid provides unrivaled senior counsel on internal communications and change management, and on issues and crisis management, which positions her to continue our growth in India, Middle East, Africa and Turkey.”

McGeachin has over 20 years of experience in the field, in which time she worked in several places such as Avon Rubber plc, UK PR consultancy, or Mmd. She is currently Chair of the Middle East PR Association (MEPRA).

“It is a tremendous privilege to have been appointed Dave’s successor,” stated McGeachin. “Having collaborated so closely with Dave over the last few years, I will endeavour to continue his vision to mentor and develop our teams, increase professionalism and successfully grow our operations in these developing markets.”

Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).