Expedia.com, currently the most recognized travel website on the planet, has just announced their new PR agency of record. The travel company has hired the HL Group to deal with everything related to public relations. The PR agency has already begun working on their tasks for Expedia.
HL Group is a communications agency that specializes in strategic marketing and has worked with a range of clients in industries such as beauty, hospitality, fashion and now travel.
“Selecting HL Group as our agency of record is a natural extension of the relationship that we have built with them over the past year,” said Paul Leonard, Vice President, Brand Marketing, Expedia.com. “Hamilton South and his team have immersed themselves in our company and in our business. We have developed a strong partnership, and we believe this partnership will pay dividends for Expedia.com, our travel partners and for the millions of travelers who rely on us.”
Expedia is well known for being the top place to go online when you are in need of travel arrangements. By hiring the HL Group, they will be able to expand their public relations campaign and ensure that this area is fully taken care of.
HL Group has actually worked with Expedia over the past year, but without being official. Now the company has been signed as the public relations agency of record and will be working with the travel company and completely take over the PR area of the business.